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Commercial Excellence Manager - Gulf

STADA Emerging Markets
Dubai, UAE
fulltime
Mid-Senior
3 days ago
LeadershipStrategic PlanningBudgetingTeam ManagementPerformance ManagementProject Management
Free

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Overview

STADA is a leading manufacturer of high-quality pharmaceuticals.

With a long-standing heritage rooted in pharmacies, we are perceived as a reliable and trustworthy partner since 1895.

With our products we help people protect and regain a dignified and able life.

With our proven Generics, we ensure that everyday health remains affordable.

At STADA, we follow our purpose of “Caring for People’s Health as a Trusted Partner”.

In pursuit of this purpose, we are committed to further accelerating the successful trajectory of our company.

To our employees, we offer an attractive working environment in which they can develop personally.

Commercial Excellence Manager

is responsible for defining, implementing, and driving commercial excellence initiatives across Gulf+ markets to enhance the effectiveness of sales, marketing, and market access functions.

The role plays a key part in shaping go-to-market strategies, strengthening performance management, and enabling data-driven decision-making across a multi-market, dual-BU environment.

The position partners closely with senior leadership and cross-functional teams to optimize commercial processes, improve performance visibility, and support sustainable revenue growth through advanced analytics, CRM insights, standardized methodologies, and robust performance management frameworks.

Commercial Excellence Strategy & Governance

  • Partner with senior management to define commercial excellence strategy, priorities, and annual objectives
  • Translate strategic priorities into structured initiatives, roadmaps, and measurable action plans
  • Establish governance frameworks ensuring consistency, transparency, and accountability across commercial processes

Go-To-Market (Gtm) Strategy & Execution

  • Lead development and execution of GTM strategies across Gulf+ markets, covering product launches, channel optimization, and customer segmentation
  • Align GTM plans with Business Units, Marketing, and Sales to drive market penetration and revenue growth
  • Monitor and optimize GTM effectiveness through continuous performance tracking and improvement

Commercial Analytics & Crm (Iqvia)

  • Manage and optimize CRM systems (IQVIA OCE) and market data to support commercial decision-making
  • Lead weekly and monthly performance reporting: data analysis, insights generation, and dashboard updates
  • Ensure data accuracy, consistency, and timely reporting to stakeholders
  • Translate data insights into actionable recommendations to improve field performance

Sales Force Effectiveness (Sfe) & Compliance

  • Define, track, and optimize field force KPIs: targeting, call frequency, coverage, and productivity
  • Act as a key member of the SFE Compliance Committee, ensuring adherence to internal policies and ethical standards
  • Lead SFE target list design and alignment with brand strategy across CHC and Rx portfolios
  • Drive HCP engagement compliance including consent management and GDPR/opt-in database governance

Performance Management & Analytics

  • Define, monitor, and refine commercial KPIs in collaboration with Sales, Marketing, and Market Access teams
  • Build and maintain Power BI dashboards with DAX-based KPIs and automated data refresh
  • Deliver executive-ready outputs calibrated for EVP-level stakeholders with clear, single-sentence takeaways

Marketing & Resource Effectiveness

  • Optimize marketing processes, tools, and resource utilization to improve effectiveness and ROI
  • Support the marketing team with performance tracking, campaign analysis, and execution insights
  • Provide analytical and process support aligned with overall commercial strategy and business objectives

Market Access & Pricing Effectiveness

  • Support initiatives improving market access and pricing effectiveness through data analysis and process optimization
  • Provide insights on access performance, pricing trends, and execution effectiveness
  • Collaborate with stakeholders to align access strategy with commercial execution

Cross-Functional Collaboration & Stakeholder Management

  • Act as key partner to Sales, Marketing, Market Access, Finance, Supply Chain and regional teams
  • Ensure effective communication, alignment, and execution of commercial excellence initiatives
  • Support change management and capability building related to commercial excellence
  • Coordinate with external partners and regional teams to align best practices

Experience

8-12 years in Commercial Excellence, SFE, or Business Analytics within pharma or consumer health; proven multi-market / Gulf Cluster background.

Data & Crm

IQVIA/IMS data analysis; IQVIA OCE / Veeva CRM, Salesforce administration

Tech Stack

Advanced Excel & PowerPoint |Power BI (DAX, Power Query) | CLM platforms

Soft Skills

Executive communication; ability to distill complex data into clear narratives; comfortable navigating matrix organizations

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