Commercial Director

About Calo (more Here)

The Role

Own Market Growth & Performance

• Lead market growth strategy across UAE and Kuwait
• Drive customer acquisition, retention, engagement, and revenue growth
• Own demand generation and customer growth performance across all channels
• Identify growth opportunities and prioritize initiatives with the highest commercial impact
• Act as a key business partner in driving overall market performance

Lead Commercial Growth Initiatives

• Launch and scale new growth channels, partnerships, and business opportunities
• Support expansion initiatives across subscriptions, retail, CPG, and future business verticals
• Identify and execute strategic partnerships that drive customer and revenue growth
• Evaluate pricing, promotions, offers, and commercial initiatives to maximize business performance

Build High-Impact Marketing & Growth Strategies

• Develop integrated growth strategies across digital, offline, CRM, lifecycle, referral, and performance marketing channels
• Optimize marketing investments through rigorous performance analysis and ROI management
• Continuously improve CAC efficiency, retention, LTV, and revenue contribution
• Ensure marketing efforts directly support business growth objectives

Own UAE Market Representation

• Serve as Calo's on-the-ground commercial owner in the UAE
• Build relationships with partners, agencies, vendors, and key stakeholders
• Represent the business locally and provide market intelligence, customer insights, and competitive analysis
• Act with a high degree of ownership and autonomy in market decision-making

Drive Data-Led Decision Making

• Analyze customer behavior, growth trends, market opportunities, and competitive dynamics
• Build reporting frameworks and performance dashboards that connect marketing efforts to business outcomes
• Use insights to inform strategic decisions and resource allocation

Leverage AI & Modern Growth Practices

• Actively utilize AI tools to improve analysis, planning, execution, content creation, productivity, and decision-making
• Champion innovative growth practices and scalable operating models
• Continuously explore new technologies and automation opportunities that improve team effectiveness and business performance

Cross-Functional Leadership

• Partner closely with Commercial, Product, Growth, Operations, Finance, and Leadership teams
• Align growth initiatives with broader company objectives
• Lead agencies, external partners, and cross-functional projects from strategy through execution

What We're Looking For

• 8+ years of experience in Growth, Commercial Marketing, Demand Generation, Revenue Growth, Market Expansion, or related leadership roles
• Strong B2C experience is required
• Experience scaling consumer-facing businesses in high-growth environments
• Proven track record of driving measurable customer growth, retention, and revenue impact
• Experience owning market performance, business growth, or commercial outcomes beyond traditional marketing metrics

Commercial & Leadership Capabilities

• Deep understanding of customer growth, retention, subscriptions, revenue drivers, and commercial performance
• Strong business acumen with the ability to identify growth opportunities beyond marketing campaigns
• Experience launching new channels, products, partnerships, or business initiatives
• Ability to operate independently and make high-quality decisions with limited oversight
• Strong analytical mindset with exceptional problem-solving skills
• Excellent stakeholder management and cross-functional leadership abilities

Market Experience

• GCC experience is highly preferred
• UAE market experience is strongly preferred
• Kuwait market exposure is a plus

Who Will Thrive Here

• You are:
• Commercially sharp and business-minded
• Obsessed with growth and performance
• Highly autonomous and ownership-driven
• Fast-moving and execution-oriented
• Strategic without being overly theoretical
• Data-driven and analytical
• Comfortable with ambiguity and scaling challenges
• Collaborative, low-ego, and impact-focused
• Someone who naturally thinks like a General Manager, not just a marketer
• ****Want to Gain Extra Points?****
• We’re not looking for cookie-cutter applications.
• Surprise us.
• Show us your creativity, your drive, and who you are beyond a CV.
• Send a Loom, a Notion page, a deck, a video, a voice note, whatever feels most “you.” Tell us why you belong here at Calo and why this role excites you.