Co-Founder & CxO

Overview

The Role

• What you'll own here.
• Define and execute Muheeb's go-to-market strategy for the customized ready-to-wear thoob.
• Set the vision for the brand, product assortment, and overall customer experience.
• Own revenue and growth targets, and present progress regularly to the Sanabil Studio Investment Committee.
• Finalize and manage supplier relationships, quality standards, and fulfillment timelines.
• Build the operational infrastructure needed to scale from early orders to high volume.
• Own the packaging, branding, and delivery experience that defines Muheeb's physical touchpoint with customers.
• Recruit and lead Muheeb's founding team across commercial, operations, and product functions.
• Set the culture and operating rhythm from day one.
• Own or oversee paid and organic marketing across Meta, TikTok, and Snapchat.
• Iterate on creative strategy and advertising to improve conversion and brand awareness.
• Drive conversion rate optimization across the Muheeb storefront and order flow.

How Success Will Be Measured

• A brand and product customers love and return to.
• Consistent revenue growth with improving unit economics.
• Operational infrastructure that scales without breaking.
• A team that performs and a culture worth joining.
• Readiness for a Seed round backed by real traction.

The Profile

• You're probably a fit if…
• You have launched and operated a successful direct-to-consumer or e-commerce business, whether as a founder, early operator, or senior commercial lead.
• You understand end-to-end e-commerce operations: supplier sourcing, logistics, inventory, checkout conversion, and customer retention.
• You have functional depth in at least one of: growth and marketing (Meta, TikTok, Snapchat, ROAS, brand building), technology and product (consumer-facing web or mobile, shipping quickly), or operations and supply chain (manufacturer relationships, fulfillment, quality control).
• You have led a team before, including hiring, developing, and when necessary letting people go.
• You have a deep understanding of the Saudi consumer, especially in the men's fashion and thoob market.
• You are currently based in or willing to relocate to Riyadh, Saudi Arabia.
• You are fluent in Arabic; English proficiency is a strong plus.
• Bonus: experience in fashion, apparel, or lifestyle retail in the Saudi or GCC market; previous seed or pre-seed startup experience; a network in Saudi's manufacturing or fashion supplier ecosystem; familiarity with Shopify or WooCommerce; or prior experience working inside a venture studio.

The Environment

What You Get From Us

• Meaningful equity: A co-founder equity stake tied to the long-term value you help create.
• Pre-seed capital deployed via SAFE at spin-out.
• Legal, finance, HR, and administrative backbone so you can focus entirely on building.
• Access to the broader Sanabil Studio network of portfolio companies, investors, and industry experts.
• Institutional governance and Investment Committee oversight to help you prepare for your Seed round.
• An accelerated curve: You'll learn more here in 12 months than most roles offer in three years.