Cluster Senior Sales Manager

Job Summary

Education

• and Experience
• High school diploma or GED; 2 years experience in the sales and marketing, guest services, front desk, or related professional area.

OR

• 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; no work experience required.

Maximizing Revenue & Managing Profitability

• Develops and implements the overall account strategy for assigned accounts.
• Retains, expands and grows account revenue of existing accounts through total account penetration, margin management, and implementation of sales and marketing initiatives.
• Penetrates assigned accounts for transient and group, as well as exploring opportunities for extended stay and catering sales business.
• Identifies and solicits new accounts in coordination with any relevant Sales and Marketing colleagues and Above Property Sales.
• Develops and implements strategic sales plans
• .
• Builds and strengthens Accounts with existing and new customers, industry organizations and brand network to enable future bookings. Activities include sales calls, entertainment, FAM trips, trade shows, etc.
• Understands the overall market dynamics - competitors strengths and weaknesses, economic trends, supply and demand etc. and how to sell to assigned accounts.
• Identifies emerging business opportunities and risks within assigned accounts and provide feedback to key stakeholders (i.e. property Leadership).
• Identifies and implements process improvements and best practices.
• Promotes accountability to drive superior business results.
• Achieves account revenue and sales goals as defined by Leadership. Develop and achieve operating budgets and manage controllable expenses.
• Anticipates and identifies business opportunities and challenges and respond with a profitable strategy that aligns with overall business direction.
• Increases local penetration of high potential accounts to optimize demand across all brands and satisfy important property needs.
• Engages in property related events that support the development of existing and new accounts (e.g., GM Reception, Concierge Level hospitality, etc).

Managing Sales Activities

• Executes sales strategy to achieve property goals.
• Maintains current business Accounts for new business within accounts.
• Executes designated sales strategies to develop and solicit specific accounts to achieve revenue goals.
• Includes successful execution of Sales strategies and business processes.
• Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
• Establishes and maintains accurate and up-to-date custome