Chinese Marketing Coordinator
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About the Role
Padra Medical Center is seeking a Chinese Market Coordinator to manage Chinese social media platforms, generate leads through digital marketing, and provide support to Chinese-speaking patients.
Key Skills for This Role
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Overview
- Padra Medical Center is seeking a Chinese Market Coordinator to manage Chinese social media platforms, generate leads through digital marketing, and provide support to Chinese-speaking patients.
- The role focuses on increasing brand awareness, patient engagement, bookings, and revenue from the Chinese market.Key Responsibilities
- Manage and grow WeChat, Xiaohongshu (RED), and Douyin platforms.
- Create and implement content strategies tailored to the Chinese market.
- Monitor social media performance and prepare monthly reports.
- Manage digital advertising campaigns and optimize lead generation.
- Follow up on inquiries and support patient conversion.
- Assist Chinese-speaking patients during clinic visits and provide translation support when required.
- Coordinate with marketing, sales, and medical teams to ensure excellent patient experiences.
Key Performance Indicators (Kpis)
- Growth in followers and engagement across Chinese social media channels.
- Consistent content publishing according to the marketing plan.
- Number of qualified leads generated.
- Number of bookings, consultations, and paid treatment cases.
- Advertising campaign performance and cost per lead.
- Chinese patient satisfaction and service quality.
Requirements
- Fluent in Mandarin Chinese and English.
- Experience or Knowledge with WeChat, Xiaohongshu, and Douyin.
- Strong digital marketing , sales and communication skills.
- Experience in healthcare, aesthetics, Sales or customer service is an advantage.
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