Chief Marketing Officer
Key Skills for This Role
Full Job Posting
Responsibilities
- Take full ownership of Stryker's internal book-a-call, webinar, and future funnels — from first click to shown call, including landing pages, VSLs, lead forms, calendar flows, and follow-up.
- Plan, launch, and manage all in-house Meta campaigns, controlling budgets, bids, audiences, placements, and account structure to hit target CPL, cost per booked call, and CAC.
- Set the strategy, angles, and scripting for ads and VSLs, turning data and customer proof into high-performing creative and directing in-house and freelance creatives based on performance.
- Run a weekly testing roadmap across hooks, creatives, audiences, offers, and funnel steps, documenting results into playbooks that make future scaling faster.
- Set up and maintain tracking and attribution — pixel/CAPI, UTMs, offline events, and CRM integration — so every scaling decision is backed by clean data.
- Partner weekly with the Sales Director on lead quality, show rate, and close rate, adjusting targeting and funnels based on real sales feedback.
- Own daily and weekly reporting on spend, CPL, cost per booked call, show rate, and CAC, translating goals into spend targets and clear keep / kill / scale / fix-funnel decisions.
- Document winning campaigns, creatives, and processes into SOPs so a future team can plug in and execute without a performance drop.
Results
2–3x increase in qualified shown call volume at an improved CAC.
A documented weekly testing cadence across hooks, creatives, audiences, and funnels.
Clean, reliable tracking and attribution across every funnel.
Documented playbooks and SOPs ready for a future team to execute against.
Requirements
- 5+ years as a Head of Marketing for a B2B business, ideally in the $10M–$50M range.
- Internally managed $100k+/month in Meta ad spend.
- Direct-response lead gen experience with call/webinar funnels.
- Directly involved in ad and VSL scripting, not just running creative handed to them.
- Data-driven, with experience setting up or improving tracking and attribution.
- Background in local/home services lead gen (roofing, HVAC, plumbing, remodeling) preferred.
- Experience using HubSpot.
Location
- Remote
- Hours: 9–5 EST
Salary
- $150,000 - $200,000 base + quarterly performance bonus
Benefits
- Monthly tax-free healthcare stipend for marketplace coverage
- MacBook provided
Our Core Values
Competitive Greatness
We show up strongest when it matters most. We don't avoid hard things, we go straight at them. We do the hard stuff first: hard conversations, hard decisions, and uncomfortable work we've been putting off. We build confidence through action, not talk.
Sincere Candor
We believe feedback is a requirement to get better, not a personal attack. Candor is expected from day one, at every level, in every direction. We tell the truth, especially when it's uncomfortable.
Unimpeachable Character
We do the right thing when no one's watching. No shortcuts, no lies, no excuses. We take ownership, step in, and solve problems without finger-pointing.
About Stryker Digital
Digital marketing agency serving home service businesses with local SEO, Google Ads, and conversion websites.
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