Channel Sales Manager – Unified Communications, Video Conferencing & Partner Management
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About the Role
Dubai, UAE | Full-Time | ICT Distribution / Sales Are you a driven channel sales professional with deep experience in Unified Communications and Video Conferencing technologies?
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Overview
Dubai, UAE \| Full-Time \| ICT Distribution / Sales
Are you a driven channel sales professional with deep experience in Unified Communications and Video Conferencing technologies?
We're hiring a Channel Sales Manager to expand and lead our partner ecosystem across the MEA region — working with brands like 3CX, Avaya, Cisco, Mitel, Yealink, Jabra, and Logitech.
About Us
We are a fast-growing UAE-based technology distribution company serving the Middle East and Africa region, with a portfolio spanning Unified Communications, Video Conferencing, networking, and collaboration solutions.
We partner with leading global brands and resellers to deliver best-in-class technology to enterprise customers across the region.
About The Role
As Channel Sales Manager, you'll own the growth and performance of our partner network across UC and VC product lines.
You'll recruit new resellers and system integrators, deepen relationships with existing partners, and drive joint revenue growth — acting as the key link between our vendor brands, our partners, and end customers.
What You'Ll Do
- Recruit, onboard, and grow a network of resellers, system integrators, and VARs across UC and VC product lines
- Manage and develop existing partner relationships, driving revenue growth, loyalty, and satisfaction
- Build and execute partner business plans, including enablement, certification, and incentive programs
- Generate and close pipeline jointly with partners across UC platforms (3CX, Avaya, Cisco, Mitel) and VC/collaboration hardware (Yealink, Jabra, Logitech)
- Deliver partner training and product positioning sessions to build technical and sales competency
- Negotiate commercial terms, pricing, and partner agreements in line with company margin targets
- Track partner performance against KPIs and manage partner tiering and lifecycle
- Represent the company at partner events, trade shows, and vendor conferences
- Collaborate with pre-sales and technical teams to support partner-led opportunities
- Provide regular forecasting, pipeline, and channel performance reporting to leadership
What We'Re Looking For
- 5+ years of proven track record in channel sales within UC, VC, or broader ICT/networking technologies
- Hands-on experience selling or managing partners for relevant brands such as 3CX, Avaya, Cisco, or Mitel (UC), and Yealink, Jabra, or Logitech (VC)
- Demonstrated success building and growing a partner/reseller network, with measurable revenue outcomes
- Existing relationships with regional SIs, resellers, or distributors across MEA is a strong advantage
- Excellent negotiation, relationship management, and commercial acumen
- Comfortable working with CRM and pipeline reporting tools
- Self-driven and target-oriented, able to manage multiple partner accounts independently
- Bachelor's degree in Business, IT, or a related field preferred
Why Join Us
- Competitive base salary plus performance-based commission
- Direct exposure to brand-building and OEM product initiatives
- Opportunity to shape channel strategy in a growing regional distribution business
- Collaborative, fast-paced environment with genuine room for career growth
How To Apply
If you're ready to take ownership of a growing channel business and work with category-leading UC and VC brands, we'd love to hear from you.
Apply now with your CV and a short note on your channel sales experience .
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