Category Manager

About This Role

Job Title: Category Manager

Job Summary

The Category Manager is responsible for driving the growth, positioning, and profitability of assigned product categories through strategic marketing and commercial initiatives. This role requires a strong marketing background and hands-on experience working with and managing external marketing agencies to execute high-impact campaigns and brand strategies.

Key Responsibilities

• Develop and execute category strategies aligned with overall business objectives
• Lead end-to-end marketing planning for the category, including campaigns, launches, and promotions
• Manage and collaborate with external marketing agencies (creative, digital, media, PR) to deliver effective campaigns
• Brief agencies, review deliverables, and ensure alignment with brand guidelines and business goals
• Analyze market trends, customer insights, and competitor activity to identify growth opportunities
• Own category P&L performance, including revenue, margins, and ROI on marketing spend
• Plan and optimize product assortment, pricing, and promotional strategies
• Work closely with sales, e-commerce, and supply chain teams to ensure execution excellence
• Monitor campaign performance and optimize based on data and insights
• Drive brand positioning, visibility, and customer engagement across channels

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Minimum 3–5 years of experience in category management, brand management, or marketing roles
• Strong marketing background is essential (brand, digital, or integrated marketing)
• Proven experience working with and managing marketing agencies is highly required
• Strong understanding of marketing strategy, brand building, and campaign execution
• Experience in agency management, including briefing, performance evaluation, and relationship management
• Analytical mindset with the ability to translate data into actionable insights
• Strong project management and organizational skills
• Excellent communication and stakeholder management skills
• Commercial acumen with understanding of P&L and ROI
• Ability to manage multiple projects in a fast-paced environment