Category Manager

Overview

1. Category Strategy Development

• Develop and implement category strategies that align with the company’s goals and objectives.
• Conduct market research and analyze consumer trends, purchase power and customer behavior to identify growth opportunities.
• Set pricing strategies and promotional plans to maximize category performance.
• Manage, plan and launch promotions and offers according to the dedicated verticals (SOH, SKU/Brand Performance, Stock Lifetime)

2. Product Assortment Management

• Determine optimal product assortments based on sales data, customer preferences, and market trends.
• Collaborate with suppliers to ensure optimum availability & stock management according to the pre-decided assortment type on stores
• Monitor inventory levels and manage product lifecycle, including new product introductions and phase-outs.

3. Performance Analysis

• Analyze category performance metrics, including sales, margin, and inventory turnover.
• Prepare regular reports and presentations to communicate category performance to senior management.
• Use data-driven insights to make informed decisions and recommend adjustments to strategies.

4. Cross-Functional Collaboration

• Work closely with the marketing team to develop effective promotional campaigns and in-store displays.
• Coordinate with the supply chain and operations teams to ensure product availability and efficient logistics.
• Partner with store teams to gather feedback on customer preferences and shopping behavior.

5. Vendor Relationship Management

• Build and maintain strong relationships with key suppliers and vendors.
• Evaluate vendor performance and negotiate terms to ensure competitiveness and profitability.

6. Customer Focus

• Understand customer needs and preferences to enhance category offerings.
• Stay informed about industry trends and competitor activities to maintain a competitive edge.

Education

• Bachelor’s degree in Business Administration, Marketing, Pharmacy, or a related field. A Master’s degree is a plus.

Experience

• 3-5 years of experience in category management, merchandising, or retail management, preferably within the pharmacy or health and wellness sector.
• Proven track record of driving category growth and managing product assortments.

Skills

• Strong analytical skills with proficiency in data analysis and reporting tools.
• Excellent negotiation and vendor management abilities.
• Strong communication and interpersonal skills.
• Ability to work collaboratively across teams and influence stakeholders.
• Familiarity with inventory management systems and retail software.
• Professional in using Microsoft Applications such as Excel, Power Point Presentations.