Category Manager

Own and deliver the Category Vision with priority customers, turning it into retailer-specific growth plans with clear, measurable outcomes.

Manage category planning across branded and private label products, identifying opportunities to optimise range, distribution, space, merchandising and in-store visibility across different retail formats.

Develop compelling, insight-led recommendations using shopper, consumer, market and category data to drive category growth, improve customer conversion and maximise value.

Create customer-specific point of purchase plans across physical and digital channels, using shopping missions, basket insights and shopper behaviours to enhance the customer journey.

Build a long-term partnerships with trading, merchandising, category planning and store operations teams, acting as a trusted category expert and advisor.

Translate complex data and insights into clear, engaging stories that support decision-making across brand, new product development, commercial planning and revenue management teams.

Monitor category performance through regular business reviews and scorecards, tracking key performance indicators and identifying opportunities to improve results.

Share expertise and best practice across the team, helping to strengthen analytical thinking, storytelling and customer engagement capabilities.

Key Know How:

Experience within Fast-Moving Consumer Goods and UK grocery retail.

Proven success delivering customer-specific category plans across range, space and activation.

Understanding of shopper and consumer insights, in-store influences and digital shelf principles.

Advanced analytical skills with the ability to translate data into clear, actionable recommendations.

Experience using shopper, market, retail sales, space and pricing data to support decision-making.

Ability to build effective relationships with senior stakeholders and collaborate across teams to deliver results.