Brand Manager

Role overview

Working pattern

• The working pattern includes three days per week in the office.

Key responsibilities

• Develop and deliver annual brand plans aligned to strategy, on time, within budget, and to a high standard.
• Own brand financial performance with Commercial teams; monitor profit and loss, identify risks and opportunities, and adjust plans.
• Deliver portfolio changes including innovation, renovation, and product or packaging updates.
• Coordinate brand activation with New Product Development, Innovation, Supply Chain, Procurement, Sales, and external partners.
• Manage creative, media, and packaging agency partnerships.
• Analyse sales, market share, consumer metrics, and campaign results to inform decisions.
• Develop brand assets and communications consistent with brand identity and strategic priorities.
• Manage budgets, forecasting, phasing, purchase orders, and spend tracking; communicate performance, risks, and milestones.

Experience and skills

• Experience in brand management, marketing, or commercial roles in fast-paced consumer sectors, for example FMCG.
• Understanding of brand planning, campaign activation, and asset development.
• Ability to analyse performance data and turn insights into actionable outcomes.
• Experience working with agencies and delivering cross-functional projects.
• Financial awareness, including profit and loss performance.
• Organizational and project management skills and effective prioritization.

Benefits

• Benefits include an annual bonus, double-matched pension contributions up to 12% from the employer, 25 days of annual leave increasing with service, annual salary review, healthcare plan, and discounted products.
• Additional offerings include development investment, the option to purchase up to five additional leave days, counselling access, flexible work opportunities, family leave and support, and stocked kitchens.

Recruitment information

• Closing date: 28 October 2026. The interview process has two stages.
• The employer states it cannot provide sponsorship for this position.

About the employer