Category Manager
Role Overview
The Category Manager directs assigned product category strategy and performance.
The role covers product lifecycle management, trend identification, assortment planning, vendor relationships, pricing, and inventory.
Category decisions should reflect customer preferences, business goals, and seasonal trends while supporting sales and profitability.
The role works across teams to deliver category plans and optimize product selection and placement.
Key Skills for This Role
Full Job Posting
Company overview
BFL Group describes itself as an off-price retailer of fashion and homeware, serving markets across the region and Southeast Asia.
Its stores use a “Treasure Hunt” model and offer fashion and homeware at discounts of up to 80% off original retail prices.
Role purpose
The Category Manager directs assigned product category strategy and performance.
The role covers product lifecycle management, trend identification, assortment planning, vendor relationships, pricing, and inventory.
Category decisions should reflect customer preferences, business goals, and seasonal trends while supporting sales and profitability.
The role works across teams to deliver category plans and optimize product selection and placement.
Key responsibilities
- Develop category plans to meet sales targets and business objectives.
- Optimize pricing, margins, and promotions to improve profitability and competitive positioning.
- Lead buying, assortment planning, vendor selection, and inventory management.
- Negotiate supplier terms and maintain vendor relationships.
- Analyze market trends, consumer behavior, competitors, and customer preferences to identify growth opportunities.
- Improve stock turns, reduce excess inventory, and minimize stockouts.
- Coordinate with marketing, operations, and finance on category plans and campaigns.
- Lead and mentor category management team members.
Requirements
- Bachelor's degree in Business Administration, Marketing, Fashion Merchandising, or a related field; a master's degree is preferred.
- At least 5 years of relevant retail category management experience.
- Strong analytical skills for interpreting sales data, market research, and financial reports.
- Negotiation, communication, and interpersonal skills.
- Leadership skills, including experience managing a team of 5 or more.
- Ability to develop and execute category strategies.
- Experience with vendor management, contract negotiation, and supplier relationships.
- Proficiency in Microsoft Office Suite; ERP and retail management software experience is a plus.
- Knowledge of fashion trends, consumer behavior, and the Middle East competitive landscape.
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