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Category Insights Manager

Dreyer's Grand Ice Cream
Remote, USA
Full-time
Mid
Remote
USD 90000-130000 yearly / year
Discovered 3 weeks ago
CircanaThoughtSpotJD EdwardsR

Full Job Posting

What to expect from Dreyer’s

At the heart of our culture are four core values that guide our actions and define how we work together. We Take Ownership by staying committed from start to finish, making thoughtful decisions, and focusing our efforts on initiatives that drive growth, efficiency, and sustainability. We Do What Is Right by prioritizing transparency, setting clear roles and responsibilities, and speaking up when something doesn’t align with our values. We Seek to Improve through continuous innovation, embracing feedback, and learning from both our successes and setbacks. And We Are Better Together by making decisions that benefit the whole organization, fostering inclusion through diverse perspectives, and treating everyone with fairness and respect. These values are not just ideals—they are the behaviors we live by every day.

Job Summary

In this role, you will drive total DGIC category leadership through the development, implementation, and enablement of insight-based data and research tools (Circana, Thoughtspot, primary/secondary research, internal financial reporting/tools). You will champion and build insights, category strategies, and data-based solutions to enable Category and Customer Managers at key partnership customers.

This position contributes to the Commercial Planning process by providing and enabling data and research-based solutions to key stakeholders including total distribution point forecasting and reporting.

Primary Responsibilities

  • Develop Valued Capabilities : Improving selling capabilities and adding customer value through improved analytics and insights, and continuous improvement Supplement Circana team training as needed on Circana tools, measures, and data analytics to support the increase and deployment of category knowledge and insights Identify, action against and share category driving insights and thought leadership, including providing feedback and direction to Circana team on thought leadership and analyses. Contribute to and deliver ideas and content for yearly planning and quarterly category calls with the Sales team. Upskills Account Associate (AA) team throughout year via data analytic and category insight training.
  • Supplement Circana team training as needed on Circana tools, measures, and data analytics to support the increase and deployment of category knowledge and insights
  • Identify, action against and share category driving insights and thought leadership, including providing feedback and direction to Circana team on thought leadership and analyses. Contribute to and deliver ideas and content for yearly planning and quarterly category calls with the Sales team.
  • Upskills Account Associate (AA) team throughout year via data analytic and category insight training.
  • Category and DGIC Performance : Achieve performance objectives by developing and enabling category strategies and insights to drive category and DGIC growth at key category captain and advisor accounts. Enable the development of key customer category strategies and stories based on specific needs for high-profile customer needs (i.e. category captain/advisor accounts). Enable big picture category leadership insights and stories for the total ice cream category including key 4P category and DGIC strategies. Incorporate Brand Objectives, Growth Drivers, Category Roadmap Strategies, Activation Tactics, New Item Plan by channel / customer from Brand plan, Shopper Marketing insights and tactics into the distribution point expansion/tracking sections of the commercial plan. Drives and enables new financial based reporting tools (trade, shopper marketing, merchandising fees) for DGIC sales team. Key lead in integrating and developing advanced data applications such as Thoughtspot, R, Circana (IRI) Unify, MS Excel, and JD Edwards ERP system into DGIC’s everyday business and yearly commercial plan.
  • Enable the development of key customer category strategies and stories based on specific needs for high-profile customer needs (i.e. category captain/advisor accounts).
  • Enable big picture category leadership insights and stories for the total ice cream category including key 4P category and DGIC strategies.
  • Incorporate Brand Objectives, Growth Drivers, Category Roadmap Strategies, Activation Tactics, New Item Plan by channel / customer from Brand plan, Shopper Marketing insights and tactics into the distribution point expansion/tracking sections of the commercial plan.
  • Drives and enables new financial based reporting tools (trade, shopper marketing, merchandising fees) for DGIC sales team.
  • Key lead in integrating and developing advanced data applications such as Thoughtspot, R, Circana (IRI) Unify, MS Excel, and JD Edwards ERP system into DGIC’s everyday business and yearly commercial plan.
  • Integrated Approach : Data and Insights resource for cross-functional teams during ongoing business operations, yearly planning, and ad hoc business needs.
  • Drive Quality : Become a quality agent by continuously checking our products in various stores and location. Provide feedback and challenge as necessary to help the organization understand the retail experience.

Experience

Experience in a sales planning, sales operations or sales reporting role, and/or category management sales roles in CPG industry.

History in data management (IRI, Nielsen, ThoughtSpot, PowerBI, and other data sources) and insight building. Proven ability to develop sound insights and strategies across multiple data points.

Commercial experience, high developed collaboration and influencing skills, self-starter, results driven, entrepreneurial

Knowledge of customer best practices, market intelligence, category/channel/ shopper trends and shopper Insight into actionable ideas.

Requirements and Minimum Education Level

  • BS/BA Preferred

KEY BEHAVIORS

Performance – Open to change and will always look for better, simpler and more effective ways of operating.

Hands on approach – Decisions and plans based on looking and being part of the event, always present. We do not sell ice cream in the office.

Entrepreneurial – Challenges the status quo and explores new ideas and opportunities.

Seek Continuous improvement - Continually striving to increase knowledge of the processes and products - Understand all tasks, processes and activities as an expert in Ice cream.

Teamwork – Commitment and enthusiasm to working together to achieve better outcomes.

Accountability – Personal commitment, full participant who uses personal impact and ability to influence to build the Takes pride and accepts responsibility of the work, decisions made and advise given.

Customer focused – Partnering with our customers to drive the category, their business and ours.

Results Focused – Commitment to achieving our goals

The pay scale for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The pay scale disclosed below has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Dreyer’s Grand Ice Cream, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. The pay range for prospective employees in this role is between $90,000 and $130,000 per year.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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