Campaign Platform Lead
Role Overview
• Strong hands-on experience with Marketing Cloud.
• Knowledge of MC Connect (to CRM, DC, MCI, etc)
• Configure custom build advanced MC web forms (including utm settings, dynamic content, CRM lookup, CRM updates, etc)
• Advanced knowledge of AMPscript
• Understanding of and ability to write SSJS, JavaScript
• Practical knowledge of HTML, CSS, JavaScript
• Build & configure automations for data processing and data import, including data lookup and updates to CRM
• Build & configure customer Journeys
• Manage requests for complex journey optimizations
• Build and test advanced features included in customer journeys, web forms, data integrations
• Code review and testing (both SIT and UAT)
Key Skills for This Role
Full Job Posting
Location:
- DGS India - Bengaluru - Manyata N1 Block
- Brand:
- Merkle
- Time Type:
- Full time
- Contract Type:
- Permanent
Qualifications
- 6+ Years
- Job Description
- Strong hands-on experience with Marketing Cloud.
- Knowledge of MC Connect (to CRM, DC, MCI, etc)
- Configure custom build advanced MC web forms (including utm settings, dynamic content, CRM lookup, CRM updates, etc)
- Advanced knowledge of AMPscript
- Understanding of and ability to write SSJS, JavaScript
- Practical knowledge of HTML, CSS, JavaScript
- Build & configure automations for data processing and data import, including data lookup and updates to CRM
- Build & configure customer Journeys
- Manage requests for complex journey optimizations
- Build and test advanced features included in customer journeys, web forms, data integrations
- Code review and testing (both SIT and UAT)
- Soft Skills
- Engage with client to derive requirements and consult client on best practices
- Inspire and train client on the digital transformation and capabilities of the Salesforce CRM/Marketing Cloud/Data Cloud eco-system.
- Cooperate with client marketing managers on daily bases to support adoption
- Provides constant consultations and trainings for campaign managers.
- Cross platform skills
- Overview of CRM data and understanding of Salesforce CRM platform in general to guide client
- Understanding of Lead Management, Consent Management and Customer 360-view incl. data points for personalization (segmentation, grading, classification, profiling etc.).
- Segment creation in Data Cloud
- Works under guidance of Campaign Platform Architect to install and configure Marketing Automation Platfor
- Reviews SQL/SAS code to understand requirements and develop marketing campaigns in SQL or marketing tools
- Interfaces directly with internal teams to address and manage client requests
- Responds to internal requests for support assistance on deployed campaign platforms within our production organisation
- Understands, customises and optimises the entire campaign management process to include new campaign requirements, development test, production execution and quality control
- Completes campaign activities individually during initial stage of development prior to the full deployment of the solution to production
- Must have skills
- SFMC expertise: more than 5 years of experience in leading SFMC implementations.
- Understanding of how SFMC integrates with other platforms e.g., SFDC, Salesforce CRM, CRM, others.
- Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL)
- API Integrations – SOAP, REST
- Strong Communication Skills
- Problem Solving and Result Orientation
- Excellent in Ampscript HTML, CSS
- Good to have skills
- Presales, RFPs, Experience in solutioning and winning deals on SFMC or similar platforms
- Programming experience (Javascript / Java / VB / C# / PHP)
- Education Qulification
- Bachelor's degree or higher in Engineering
- Certification If Any
- Salesforce Marketing Cloud Certifications
- Shift timing
- Work in client specific time zones IST/GMT/EST / ANZ Time zone
- DGS India - Bengaluru - Manyata N1 Block
- Merkle
- Full time
- Permanent
Preferred Qualifications
- Experience on other SF platform like SFDC, SF Personalization, architecting, design is preferred
- Multi Solution Architect (Nice to Have)
About Dentsu
Global integrated growth and transformation partner for organizations.
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