Campaign Manager – Trading & Tools

Overview

Campaign Manager – Trading & Tools

• As the Campaign Manager – Trading & Tools, you will lead the planning, execution, and performance tracking of integrated growth marketing campaigns for Kpler’s trading business units.
• Partnering closely with Product Marketing, Directors of Business Units, Sales, and Regional Marketers, you will gather requirements, define campaign objectives, and orchestrate cross-functional efforts to launch new products and drive ongoing demand.
• You will collaborate with external agencies, vendors and internal teams to ensure campaigns are well-coordinated, localised and optimised for performance.
• Success in this role will be measured by on-time delivery, adherence to budget, and the ability to demonstrate campaign ROI through data-driven insights.
• Stakeholder coordination & requirements gathering: Serve as the liaison between Product Marketing, Business Unit Directors, Sales, Business Development and Growth Marketing to collect campaign briefs, timelines, and performance goals. Translate stakeholder needs into a detailed campaign plan, including messaging, channel mix, asset requirements, and budget allocation.
• Campaign strategy & execution: Develop and execute integrated campaign roadmaps for product launches, feature releases, and evergreen demand-generation programs across the Trading & Tools business unit.
• Project management: Own end-to-end project management: build timelines, manage task owners, mitigate risk and ensure all deliverables meet quality standards and deadlines.
• Performance measurement & analytics: Define key performance indicators (KPIs) for each campaign; conduct post-campaign analysis, synthesising data from CRM to surface insights and actionable recommendations. Work with Marketing Operations to ensure data cleanliness and iterate on campaign elements to improve ROI.
• Budget & vendor management: Monitor campaign budgets and track spend against projections. Manage relationships with external agencies, negotiate scopes of work, and ensure deliverables align with budget and timeline.

Skills & Competencies

• Experience: 4-6 years of B2B marketing experience, preferably within the commodity trading commodities, with a proven track record managing integrated marketing campaigns from planning through execution and analysis.
• Project management expertise: Strong organisational skills with the ability to manage multiple simultaneous campaigns across different business units.

Experience

• with project management tools to build and maintain detailed project plans.
• Data & analytics proficiency: Hands-on experience with marketing automation platforms (HubSpot) and CRM systems (Salesforce). Ability to translate data into clear, concise reports and make data-driven recommendations.
• Marketing skillset: Solid understanding of demand generation tactics, including digital advertising, email marketing, ABM and event marketing.
• Soft skills: Initiative-driven mindset with a bias for action and the ability to thrive in a fast-paced environment. Detail-oriented with a commitment to quality and a strong sense of ownership over campaign outcomes. Collaborative team player who can build trust quickly and influence cross-functional teams without direct authority.
• Communication: Excellent written and verbal communication skills in English; able to translate complex ideas into clear, compelling marketing assets.
• Stakeholder & vendor management: Excellent interpersonal and communication skills to liaise effectively with internal stakeholders (Product Marketing, Sales, Regional Marketers) and external agencies.

Experience

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