Campaign Manager - Database Marketing

Overview

• About the Position:
• Wynn Al Marjan Island is currently seeking a Campaign Manager - Database Marketing to join the resort s Database Marketing team.
• The primary duties and responsibilities of this role are:
• Manage the full operational lifecycle of campaigns, from audience selection and data extraction to deployment handoff
• Build, validate, and deliver campaign audiences, ensuring accuracy in targeting logic, volumes, suppressions, and exclusions
• Translate predictive model outputs, segmentation frameworks, and business rules into actionable campaign criteria
• Maintain and execute campaign calendars (daily, weekly, monthly), ensuring all deadlines are met consistently
• Lead accurate analytical responses to inquiries from Gaming Operations.
• Monitor campaign execution and proactively identify and resolve issues (e.g., targeting errors, missing data, inconsistencies)
• Operationalize Data Science models, ensuring campaigns align with strategic objectives and player value segmentation
• Support post-campaign analysis by delivering clean, structured datasets and maintaining proper documentation
• Partner closely with Gaming Loyalty Marketing, Player Development, Revenue Management, and F&B teams to align campaign requirements and timelines
• Support testing strategies (A/B testing, control groups) through accurate audience setup and execution
• Act as the key operational liaison between Marketing and Data Science, ensuring seamless translation of business needs into technical execution