Buyer & Audience Programme Manager

Role overview

What you’ll do

• Own priority buyer programmes and help determine which audience groups come next.
• Develop audience-first standards and personas used across the firm.
• Advise go-to-market leads on audience messaging and channels, including tailored sector or service-line versions.
• Chair editorial and advisory boards and steer audience themes, research and content.
• Lead programme insight, including a twice-yearly buyer barometer, and brief the Campaigns team.
• Prioritise campaign requests, contribute audience priorities to firmwide planning and review nurture performance.
• Identify coverage gaps, support follow-up of warm interest and help BD teams identify in-market buyers.
• Build partner and director awareness of the programmes and how to use them.

Essential experience

• Experience running an audience, account-based marketing or buyer programme across multiple business lines.
• Confidence influencing senior stakeholders without formal authority.

Additional experience welcomed

• Experience in professional services, financial services or another regulated environment is beneficial.
• Experience creating adopted personas and messaging from audience research, and writing delivery-ready briefs, is beneficial.
• CRM reporting and programme attribution experience is beneficial; Microsoft Dynamics is a bonus, not essential.
• Research, analytical, presentation and consultative collaboration skills are welcomed.

Working arrangement

• Hybrid role based at any UK office.
• Spend one to two days a week with stakeholders, often in London, and somewhat more frequently at the start.

Benefits

• Package includes development programmes and coaching, flexible bank holidays, pension, life assurance, private medical cover, holiday purchasing and other health and shopping benefits.