Business Manager

Key Responsibilities

• Product & Vendor Management
• Own and manage the complete product portfolio for Server, Storage, Backup, and Data Protection solutions.
• Build and maintain strong relationships with OEMs and technology vendors.
• Develop and execute business plans to drive revenue growth, profitability, and market penetration.
• Manage vendor programs, rebates, incentives, pricing, and business reviews.
• Drive quarterly and annual business planning with technology vendors.
• Revenue & Profitability Management
• Achieve assigned revenue, gross margin, and market share targets.
• Monitor business performance and implement strategies to maximize profitability.
• Identify growth opportunities across existing and new customer segments.
• Work with sales teams to accelerate pipeline creation and opportunity conversion.
• Demand Planning & Inventory Management
• Forecast demand and manage inventory levels to ensure product availability.
• Optimize working capital through effective stock planning and inventory control.
• Monitor inventory ageing and implement corrective actions.
• Coordinate with operations and procurement teams to ensure timely product availability.
• Go-to-Market (GTM) Strategy
• Develop and execute go-to-market plans for new product launches and technology solutions.
• Plan promotions, channel programs, incentives, and partner engagement activities.
• Work with marketing teams on events, webinars, campaigns, and lead-generation initiatives.
• Monitor effectiveness of marketing programs and recommend improvements.
• Channel & Sales Enablement
• Support channel partners and internal sales teams with product positioning and competitive strategies.
• Conduct product training sessions, technical workshops, and partner enablement programs.
• Develop sales kits, presentations, solution briefs, and competitive battle cards.
• Assist sales teams in strategic opportunities and large deal closures.
• Market Intelligence & Competitive Analysis
• Track industry trends, emerging technologies, and competitive developments.
• Analyze market demand and customer requirements.
• Develop competitive positioning strategies to strengthen market presence.
• Provide insights and recommendations for portfolio expansion.
• Customer & Partner Engagement
• Engage with key customers, system integrators, and channel partners.
• Participate in customer meetings, solution discussions, and business reviews.
• Support the development of strategic customer relationships.
• Work closely with partners to create and close business opportunities.
• Cross-Functional Collaboration
• Collaborate with Sales, Pre-Sales, Marketing, Operations, Finance, and Vendor teams.
• Drive alignment between business objectives and execution plans.
• Prepare business reports, forecasts, dashboards, and management presentations.
• Ensure smooth execution of commercial and operational processes.
• Desired Skills & Competencies
• Strong understanding of Server, Storage, Backup, Disaster Recovery, and Data Protection solutions.
• Excellent vendor and product management skills.
• Business planning and revenue management expertise.
• Strong commercial acumen and negotiation skills.
• Inventory planning and working capital management knowledge.
• Data-driven and analytical approach to decision-making.
• Excellent presentation and stakeholder management skills.
• Strong communication and relationship-building capabilities.
• Advanced proficiency in Microsoft Excel and PowerPoint.