Business Intelligence Analyst, Data Analytics
Role Overview
The Data Analyst supports reporting, analytics, and strategic planning for the organization’s NHL, arena, and Sabertooth Sports & Entertainment business units.
The role focuses on improving efficiency across ticket sales, corporate partnerships, premium sales, marketing, arena bookings, and other departments.
The analyst manages reporting, supports the data warehouse and CRM system, and conducts commercial research.
Key Skills for This Role
Full Job Posting
Position overview
The Data Analyst supports reporting, analytics, and strategic planning for the organization’s NHL, arena, and Sabertooth Sports & Entertainment business units.
The role focuses on improving efficiency across ticket sales, corporate partnerships, premium sales, marketing, arena bookings, and other departments.
The analyst manages reporting, supports the data warehouse and CRM system, and conducts commercial research.
Job responsibilities
- Maintain and grow the organization’s reporting portfolio and automate manual data processes.
- Execute reporting and data science projects, analyze trends, and build predictive models and algorithms.
- Use advanced analytics and statistics to answer business questions and provide strategic recommendations.
- Document processes for internal knowledge-base projects.
- Develop and manage automated reporting systems and dashboards for event sales, revenue trends, ticketing, performance marketing, and customer behavior.
- Support accurate custom data sources in data warehouse environments.
- Recommend data-driven improvements to ticket pricing, event marketing, and event profitability.
- Partner with marketing, ticketing, and sales teams to grow revenue and improve customer experience.
- Partner with finance and other stakeholders to identify and track key metrics.
- Identify, extract, and analyze data; turn complex information into actionable insights.
Minimum requirements
- Bachelor’s degree; preferred concentrations are business analytics, finance, information systems, statistics, or economics.
- Zero to 12 months of professional experience with a sports team, league, agency, promoter, or arena supporting data warehousing, dashboarding and reporting, CRM operations, and audience identification.
- Ability to write SQL queries and familiarity with relational databases.
- Exceptional Microsoft Excel skills and experience with data visualization; Tableau is preferred.
- Experience using AI tools such as ChatGPT, Claude, or Copilot to optimize workflows.
- Ability to construct and communicate statistical model and algorithm outputs using R, Python, or other open-source technology.
- Understanding of ticket operations and price-code nomenclature; Ticketmaster or Archtics experience is preferred.
- CRM system operations familiarity is a plus.
- Interpersonal and communication skills, critical thinking, attention to detail, problem-solving, organization, prioritization, and willingness to self-teach.
- Google Analytics 4 and PowerPoint, Canva, or other presentation-tool experience are pluses.
- Qualified applicants are subject to background checks, including criminal history, driving history, and character references.
- Must have a valid driver’s license, suitable driving history, be insurable by the employer’s carrier, and have reliable transportation.
Essential functions
- The posting states that long hours are required on event days.
- The role requires the ability to communicate clearly with clients and coworkers.
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