Business Head – Audio and Video Division

Job Title: Business Head – Audio Visual (AV) Solutions

is an innovative organization formed by a team of highly experienced professionals providing solutions to meet customer challenges in the field of Business Transformation, Integration, IoT, AI, End User Devices, AV solutions, Printing solution, Active & Passive solutions.

Our Mission is to provide sustainable, customized products and solutions at competitive prices to help our customers focus on their core business by providing seamless and effortless experience while doing business with us.

The Business Head – Audio Visual (AV) Solutions will be responsible for leading and growing the AV business unit of Misdaqia Technologies.

The role will drive revenue growth, develop strategic partnerships, manage key customer relationships, oversee sales and project delivery teams, and ensure achievement of business objectives across Corporate, Government, Education, Hospitality, Retail, and Enterprise sectors.

The position requires strong leadership, commercial acumen, and deep understanding of professional AV and integrated technology solutions. (‏LinkedIn)

· Develop and execute the AV business strategy to achieve revenue and profitability targets.

· Identify new market opportunities and expand the customer base across UAE

· Build strategic relationships with consultants, contractors, system integrators, and end customers.

· Drive annual business planning, forecasting, and budgeting activities.

· Establish partnerships with leading AV manufacturers and distributors. (AV technology)

· Lead the AV sales team to achieve assigned sales targets and KPIs.

· Manage key enterprise, government, hospitality, and education accounts.

· Oversee the complete sales cycle from lead generation to project closure.

· Review and approve proposals, quotations, contracts, and commercial agreements.

· Conduct executive-level presentations and solution discussions with customers. (‏LinkedIn)

· Ensure successful execution and delivery of AV projects within budget and timelines.

· Work closely with engineering, procurement, and project management teams.

· Monitor project profitability, customer satisfaction, and operational efficiency.

· Implement best practices for project governance and quality assurance. (Energy Jobline)

· Recruit, mentor, and develop high-performing sales and technical teams.

· Establish performance metrics and accountability across the business unit.

· Foster a customer-centric and results-driven culture.

· Provide strategic direction and leadership to support business expansion. (AV.technology)

Track industry trends, emerging technologies, and competitor activities.

Identify opportunities in collaboration solutions, digital signage, LED displays, unified communications, and professional audio systems.

Recommend new products and solutions to strengthen the company's market position. (AV.technology)

· Pipeline Growth

· Team Productivity and Retention

Bachelor's Degree in Engineering, Business Administration, IT, Electronics, or related field.

· MBA preferred.

· 10–15 years of experience in Audio Visual, Unified Communications, or System Integration industry.

· Minimum 5 years in a senior leadership or business management role.

· Proven track record of achieving revenue growth and managing P&L responsibilities.

· Strong network within UAE AV industry, consultants, contractors, and enterprise customers.

· Valid UAE Driving License.

· Technical Knowledge

· Digital Signage

· Control Systems (Crestron, Extron, Q-SYS, etc.)

· Performance-Based Incentives

· Annual Bonus Based on Business Performance

· Medical Insurance

Employment Type: Full-Time, Leadership Role.