Business Development Representative Logistics

Sales - Remote, full-time position

Why You’ll Love Working With Us

What You’ll Do

Key Responsibilities

• Prospect and nurture new business through high-volume outreach: calls, email, LinkedIn, and other channels.
• Identify and qualify leads by understanding the prospect’s needs and aligning them with the right Willson services.
• Schedule discovery meetings with Account Executives to build pipeline and contribute to revenue growth.
• Collaborate cross-functionally with sales and other teams to refine targeting strategy and improve conversion.
• Track and exceed activity & performance goals with key KPIs, consistency and professionalism.
• All other duties assigned

What We’re Looking For

Knowledge and Educational Requirements

• High School Diploma is required; College Diploma in Business Administration and or equivalent is preferred.
• Minimum two (2) years of experience in Business Development, Inside Sales, or B2B Sales, preferably within freight forwarding, logistics, transportation, customs brokerage, or the 3PL industry.
• Solid working knowledge of MS Office Suite and experience with a CRM; Salesforce experience is preferred.
• CIFFA certification or transportation industry education is a definite asset.
• Strong prospecting, negotiating, and relationship-building skills are required.
• Proven experience generating new business through cold calling, email outreach, LinkedIn, and other prospecting methods.
• Working knowledge of freight forwarding, including Ocean Freight, Air Freight, Cross-Border Trucking, Domestic LTL/FTL, Drayage, and Customs Brokerage is a strong asset.
• Has sales experience and a passion for business development.
• Is self-motivated, resilient, disciplined, and coachable — you learn quickly, adapt, and consistently execute.
• Has excellent communication skills and confidence conducting outbound prospecting, discovery calls, and engaging decision-makers.
• Comfortable speaking with Supply Chain Managers, Logistics Managers, Operations Managers, Purchasing Managers, and business owners.
• Thrives in a fast-paced, target-driven environment with measurable KPIs.
• Excited to leverage CRM, sales tools, and market intelligence to improve performance.
• Has a passion for problem-solving and building long-term client relationships.
• Strong organizational and time management skills.
• Attention to detail.
• CRM, Database Tools, and Sales Engagement Platforms.
• LinkedIn Sales Navigator.
• Email & Communication Tools.
• Sales Intelligence & Research Tools.
• Internal Willson systems and client portals.
• Experience selling or supporting one or more of the following services is considered a strong asset: International Air Ocean Freight, Full Truck Load, Less-than-Truckload, Cross-Border Transportation and Drayage

Tools You’ll Use