Business Development Manager (wirerods)

Role purpose

Market development and sales

• Create market-development plans and relationships with customers, processors, fabricators, contractors, consultants and industry stakeholders.
• Research trends, customer needs, competitors and emerging applications; turn findings into product and business opportunities.
• Build a qualified pipeline, identify new customers and applications, and develop opportunity plans, value propositions and business cases.
• Partner with Sales to progress leads, proposals, presentations, technical discussions, trials and negotiations; maintain accurate CRM and opportunity records.

Technical solutions and product development

• Guide customers on Wire Rod selection, grades, specifications and applications; recommend solutions to improve product performance and reduce total cost.
• Work with R&D, Engineering, Production, Quality and Supply Chain on customized products, trials, evaluations, qualifications and approvals.
• Develop and commercialize new Wire Rod products and applications; assess feasibility, market demand and business cases and support launches.
• Resolve technical concerns and use customer feedback and market intelligence to improve products and services.

Sustainability and commercial management

• Develop solutions that reduce material waste, energy use, emissions and environmental impact, and quantify their commercial and environmental value.
• Assess revenue potential, profitability, investment needs and commercial risks; support annual planning, forecasting and budgeting.
• Monitor pipeline, lead conversion, revenue, margins and value creation; provide performance reports and recommendations to senior stakeholders.

Collaboration, safety and quality

• Coordinate Sales, Marketing, R&D, Engineering, Production, Quality, Supply Chain, Finance and Sustainability resources and customer handovers.
• Follow health, safety, quality, environmental, regulatory and technical requirements; report risks and promote responsible practices.

Qualifications and experience

• Bachelor’s degree in Metallurgical, Materials, Mechanical, Industrial or Civil Engineering, or a related discipline.
• At least 8 years of relevant experience in business development, technical sales, product development, value engineering or key account management.
• Strong steel, metals, industrial manufacturing or heavy-industry experience and demonstrated knowledge of Wire Rod products, applications and downstream processes.
• Proven ability to develop markets and convert technical opportunities into profitable business; experience collaborating across technical, operational and commercial teams.
• UAE and wider GCC industrial-market knowledge is highly desirable.

Technical and commercial skills

• Market research, opportunity assessment, technical sales and solution development.
• Value engineering, customer-value analysis, commercial and financial evaluation, business cases and proposals.
• Lead generation, pipeline management, opportunity conversion, product trials, qualification and commercialization.
• Reporting, presentations and data analysis.

Advantageous qualifications

• A postgraduate qualification in Business Administration, Marketing or a related commercial field is advantageous.
• Relevant professional or technical certifications are advantageous.