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Business Development Manager - MICE

Shangri-La GroupAbu Dhabi, UAETodayMid-Senior
Mid-Seniorfulltime

Skills

Market ResearchSales StrategyLead Generation

About This Role

Overview

[Not translated in selected language]

Business Development Manager – MICE

Shangri-La Group \| Abu Dhabi, United Arab Emirates

About Us

Find Your Shangri-La in Shangri-La.

Our story began in 1971, when the first Shangri-La opened its doors.

We have since been crafting joyful experiences through heartfelt hospitality, and that legacy continues to guide us today.

As we look ahead to new horizons, we invite you to join the world of Shangri-La — shaping the next chapter and making a meaningful impact through shared purpose and the art and joy of Asian hosting.

Shangri-La Qaryat Al Beri, Abu Dhabi, offers 213 luxurious guestrooms and suites, six private pool villas, and 161 fully furnished serviced apartments featuring a one-kilometre private beach which blends modern Arabic design with exceptional comfort.

As a

Business Development Manager – MICE

, you drive revenue growth by developing and managing meetings, incentives, conferences, and events business.

And you will build strong relationships with corporate clients, event organizers, and agencies to maximize revenue.

Also, you will align sales strategies with the hotel’s luxury positioning and large-scale event capabilities.

Key Responsibilities

  • Identify, develop, and manage MICE accounts to achieve rooms, banquet, and event revenue targets.
  • Build and maintain strong relationships with corporate clients, event planners, PCOs, and MICE agencies.
  • Prepare and negotiate group contracts, proposals, and event packages in coordination with operations teams.
  • Monitor market trends, competitor activity, and pricing strategies within the UAE MICE segment.
  • Represent the hotel at trade shows, sales missions, site inspections, and networking events.

About You

  • Strong knowledge of the UAE MICE market, event planning processes, and group contracting.
  • Excellent negotiation, sales, and relationship management skills.
  • Ability to manage complex proposals, large-scale events, and multiple stakeholders.
  • Strong communication, presentation, and coordination skills across departments.
  • Analytical mindset with the ability to forecast, budget, and track MICE performance.
  • Highly organized, proactive, and able to work under pressure in a dynamic environment.
  • Bachelor’s degree in hospitality management, Business Administration, Marketing, or a related field.
  • Professional certifications in Sales, Revenue Management, or Marketing are an added advantage.
  • Minimum of 3-5 years of progressive experience in the hospitality industry.

Why Join Us

  • A workplace that values your passion and supports self-realization and personal growth.
  • Structured learning and development pathways with real opportunities to advance your professional craft and leadership skills.
  • Competitive benefits, recognition programs, and colleague stay/travel perks that reward your contribution and dedication.
  • Teams that promote inclusion and respect, value diversity, and foster a secure environment where everyone can thrive.
  • We are an equal opportunity employer.
  • Applications from all qualified candidates are welcomed.
  • All information provided by applicants will be treated in and used only for recruitment purposes.
  • We appreciate your interest in joining us.
  • Please note that only successful candidates will be contacted.

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