Brand Specialist

Help execute brand plans and campaigns in line with overall brand strategy.

Ensure brand guidelines (tone, visuals, messaging) are followed across all touchpoints.

Coordinate end-to-end execution of marketing campaigns (digital, social, in-store, events)

Work with creative, media, and agency partners on briefs, timelines, and deliverables.

Track market trends, competitors, and consumer behaviour.

Assist in analysing campaign performance and sales data to derive insights.

Collate regular feedback from key stakeholders and be the custodian for ensuring a mechanism is in place for capturing consumer facing insights and key USP generation.

Ensure that voice of consumer resonates in all marketing communications.

Undertake regular brand health audits and competition mapping and submit a monthly/quarterly report on the same.

Support product launches, relaunches, and promotional activities.

Coordinate packaging updates, POS materials, and communication assets.

Ensure timely dispersal of all POSM (digital and physical) to partners in coordination with sales teams and partners.

Ensure brand guidelines are adhered to in any consumer facing execution.

Liaise with sales, e-commerce, supply chain, finance, and agencies.

Ensure smooth execution of plans and alignment across teams.

Assist in managing marketing budgets and tracking spends

Handle documentation, POs, and internal approvals***We Don’t Just Build The World, We Build Innovative Technology Too.***

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe.

Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker.

Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history.

Come build with us and take your career to new heights.**Who We Are**

We’re the World’s largest tool company.

We’re industry visionaries.

We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative.

We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet.

We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.**Global Benefits & Perks**

You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.**What You’ll Also Get**

Career Opportunity: Career paths aren’t linear here.

Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.**Learning & Development:**

Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).**Diverse & Inclusive Culture:**

We pride ourselves on being an awesome place to work.

We respect and embrace differences because that’s how the best work gets done.

You’ll find we like to have fun here, too.**Purpose-Driven Company:**

You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.