Brand Product Solutions and Operations Specialist - Massive Reach - Global Business Solutions - Dubai

Responsibilities

Responsibility

• Own the strategy and operations of brand advertising pricing and competitiveness — drive continuous pricing optimization based on competitive landscape, client segmentation, and product value to strengthen brand advertising market competitiveness
• Conduct systematic competitive research on traffic allocation mechanisms, pricing models, and product competitiveness across competing platforms (Meta, Google/YouTube, etc.)
• Deliver actionable competitive strategy recommendations to support product and sales decision-making
• Develop deep understanding of brand advertising traffic mechanisms; co-build traffic-side capability optimization plans with Product teams to improve traffic efficiency and commercial yield
• Build and maintain core monitoring frameworks for brand advertising pricing and traffic; conduct anomaly diagnosis and data-driven strategy adjustments; drive standardization and automation of pricing rules, approval processes, and cross-market price governance;
• Improving advertiser brand ad creative quality and campaign performance, deeply understand AI creative tool capabilities and drive AI creative productization and client adoption in brand advertising scenarios;
• Build brand advertising creative methodologies and best practices; leverage AI creative capabilities to help advertisers improve asset quality and production efficiency; collaborate with Product and Engineering teams on requirement definition and GTM strategy;
• Drive cross-functional collaboration (Product, Engineering, Sales, Regional Operations) to ensure smooth deployment of product strategies across markets.

Minimum Qualification

• 5+ years of experience in product operations, product strategy, or business operations with an understanding of digital advertising logic — at internet/technology companies, AI-related businesses, or brand-side product/brand management roles;
• Strong strategic and systematic thinking — ability to break down complex problems, design frameworks, and drive structured execution across multiple workstreams; excellent project management skills — able to lead complex multi-stakeholder projects, operate in ambiguity, and drive clear delivery;
• Strong commercial instincts, analytical thinking, and comfort with ambiguity;
• Ability to design experiments, read data fast, and make bold, informed decisions;
• Experience in deal structuring & incentive development at the agency or client side with proven success;
• Implemented AI workflows to improve efficiency, productivity, and scaling outcomes
• High oral and written fluency in English is required to communicate directly with METAP Region, reflecting the nature of the markets this position covers.

Preferred Qualifications

• Interest in and basic understanding of AI creative tools and generative AI applications in advertising; experience with AI product operations or creative technology preferred
• Experience at competing advertising platforms, in product, operations, or strategy roles;
• Management consulting background with pricing strategy or GTM project experience;
• MBA or Master's degree in a relevant field
• Experience in AI/creative technology, especially creative automation, programmatic creative, or DCO
• Track record of building operational SOPs or automation workflows from 0 to 1.
• Interest in and basic understanding of AI creative tools and generative AI applications in advertising; experience with AI product operations or creative technology preferred

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