Agency Content Strategy Manager - TikTok LIVE - Dubai (Chinese Speaking)

Responsibilities

Responsibilities

Overseas Vertical Content Strategy

• Monitor traffic rules, recommendation logic, and content trends across overseas live streaming platforms.
• Analyze agency live streaming strategies, audience retention approaches, and creator incubation models.
• Identify user preferences across key verticals such as music, gaming, and talent.
• Produce industry benchmark insights and develop differentiated content growth strategies for agency partners.

Agency Content Operations System Building & Optimization

• Build and optimize a standardized content operations framework for agencies.
• Establish clear guidelines for live room content, scripts, scenarios, and audience interaction.
• Develop and maintain vertical topic libraries aligned with content opportunities and platform trends.
• Leverage platform traffic logic to design content optimization mechanisms and incentive frameworks.
• Improve the full workflow of content planning, production, review, and viral content incubation to enable scalable, repeatable high-quality output.

Special Content Project Execution

• Independently lead and execute special content initiatives, including quality improvement, viral content incubation, and localized adaptation projects.
• Manage projects end-to-end, from planning and execution to evaluation and post-project review.
• Consolidate reusable operational assets such as live streaming SOPs, scripts, and training materials to improve long-term efficiency.

Agency & Front-Line Team Enablement

• Support agency partners and front-line operations teams with standardized live streaming playbooks and best-practice replication methods.
• Deliver training sessions and Q&A workshops to improve content capabilities.
• Help agencies build stronger internal content teams, reduce trial-and-error costs, and improve overall content output quality.

Minimum Qualifications

• Bachelor's degree or above. Years of experience in live streaming content strategy, creator incubation, agency operations, or live room operations.
• Experience with overseas live streaming platforms such as TikTok LIVE or similar is preferred.
• Strong understanding of platform traffic distribution logic and recommendation mechanisms. Familiarity with the full lifecycle of creator growth and content monetization. Deep knowledge of at least one major content vertical: music, gaming, or talent. Solid understanding of live room scenarios, script design, and audience interaction strategies. Familiarity with how agency content teams are structured and operated.
• Fluent in both English and Mandarin to work closely with HQ in China and business stakeholders globally.

Preferred Qualification(s)

• Highly data-driven and result-oriented, with experience in content optimisation or growth projects preferred and familiar with agency-based content operation models and creator management structures.
• Ability to deconstruct high-performing livestreams and replicate/adapt best practices for local markets.
• Deep expertise in at least one vertical (music, gaming, or talent entertainment).
• Strong understanding of livestream room mechanics, including scripting, interaction design, and audience engagement strategies.

About TikTok

Why Join Us

Diversity & Inclusion​