Brand & Marketing Manager

Job Purpose

• The Brand & Marketing Manager – Elevated Concepts is responsible for the development and execution of marketing initiatives across the Elevated Concepts portfolio, including Avli by tashas, Bungalo34, Galaxy Bar, and Ouzeri, throughout the UAE, Saudi Arabia (Red Sea), and Bahrain, as well as supporting future expansion.
• Working closely with the Head of Marketing, this role is responsible for translating marketing strategies into effective campaigns, activations and communications that strengthen brand awareness, increase guest engagement and support commercial performance.
• The Brand & Marketing Manager acts as the day-to-day custodian of the portfolio, ensuring all marketing activity is aligned with brand standards, operational priorities and the principles of Inspired Hospitality.
• Execute annual marketing plans and initiatives across Avli by tashas, Bungalo34, Galaxy Bar, Ouzeri.
• Manage and maintain the marketing calendar, ensuring campaigns and activations are planned and delivered effectively.
• Coordinate the development and execution of integrated marketing campaigns across digital, social media, PR, CRM, partnerships and experiential channels.
• Ensure all marketing activity reflects the positioning, tone of voice and visual identity of each concept.
• Monitor competitor activity, market trends and guest insights to identify opportunities for growth and engagement.
• Coordinate content creation and campaign assets across all marketing channels.
• Develop creative briefs and manage the workflow between internal stakeholders, agencies and suppliers.
• Ensure all guest-facing communications are aligned with approved brand standards.
• Support CRM, email marketing and guest communication initiatives across the portfolio.
• Lead the planning and execution of events, activations, venue launches and strategic partnerships.
• Coordinate marketing support for all events, ensuring activity is delivered on time and to the required standard.
• Support the development of collaborations and partnerships that enhance brand awareness and guest acquisition.
• Manage day-to-day relationships with PR agencies and media partners.
• Coordinate media visits, tastemaker experiences, gifting initiatives and influencer collaborations.
• Monitor media coverage and ensure opportunities are maximised across all concepts.
• Coordinate digital marketing activity, including paid media, website content, SEO and social media campaigns.
• Monitor campaign performance and provide regular reporting and recommendations.
• Analyse performance metrics to identify opportunities for optimisation and continuous improvement.
• Agency & Stakeholder Management.
• Manage relationships with agencies, suppliers and external partners.
• Ensure projects are delivered on time, within budget and to the required standard.
• Work closely with Operations, Culinary, Beverage, Design and Guest Experience teams to ensure marketing activity supports business objectives.
• Key Performance Indicators
• Support initiatives that increase first-time guest visits across all Elevated Concepts.
• Deliver campaigns, partnerships and launch activity that contribute to customer acquisition objectives.
• Execute marketing activity that supports repeat visitation and guest loyalty.
• Contribute to customer engagement initiatives that strengthen relationships with existing guests.
• Deliver campaigns within approved budgets and agreed timelines.
• Monitor campaign performance and support optimisation initiatives that improve marketing effectiveness.
• Increase brand visibility through PR activity, partnerships, influencer engagement and media coverage.
• Support growth in brand awareness and share of voice across priority markets.
• Grow audience engagement and reach across social media platforms.
• Deliver content that supports brand awareness, engagement and commercial objectives.
• Deliver successful events, launches and activations that drive attendance, awareness and guest engagement.
• Ensure activations are executed to the highest standards and support brand and commercial objectives.
• Minimum 5–7 years' experience in marketing, brand management or communications.
• Experience within luxury hospitality, lifestyle, retail or experiential brands preferred.
• Strong project management and organisational skills.
• Experience managing agencies, suppliers and external partners.
• Strong understanding of digital marketing, social media and CRM platforms.
• Excellent communication and stakeholder management skills.
• Strong commercial awareness and analytical capability.
• Understanding of GCC markets, particularly the UAE, Saudi Arabia and Bahrain.
• Passion for hospitality, design, culture and guest experience.

Brand Management & Campaign Execution

Content & Communications

Events, Activations & Partnerships

PR, Influencer & Media Management

Digital & Performance Marketing

New Customer Acquisition

Customer Retention & Engagement

Marketing Efficiency

Brand Awareness & PR Coverage

Social Media Growth & Engagement

Event & Activation Success

Experience & Skills