Brand Manager - UAE Nationals Only

The Brand Manager is responsible for executing the brand management function at Etihad, with a core focus on supporting and driving the brand across our guest experience, both on the ground and in the air, and how we position our different products and services.

The role will ensure that the guest experience aligns with our brand strategy and associated guidelines, a strong and compelling position is developed for our core products and services and is consistently communicated across channels.

They will be the overall brand guardian for the guest experience.

The role will support the Head of Brand with the fundamental objective of increasing the strength of the Etihad brand (salience, awareness, consideration, brand buzz and distinctiveness).

Lead the strategic positioning of our core products and services in the guest experience, with the Global Head of Brand.

Ensure a coherent and consistent suite of evergreen assets is developed across the product portfolio including rich media, stills and copy for all products and services across Etihad. Collaborate with creative teams to work on the brand identity enhancements and ensure brand guidelines are optimised to cover branding across the entire guest experience. Ensure all stakeholders, internal and external, are supported from a brand perspective as and where required.Support in the planning and execution of brand campaigns starting from customer research, agency briefing, creative development, production, post production and post campaign creative performance.Organise all agency and stakeholder creative review sessions as and when required. Lead evergreen asset production (briefs, shoot schedules, permits, on-shoot guidance, post-production QA, administrative tasks) with the support of the production and creative teams. Ensure robust stakeholder management (requirements gathering, feedback management and approvals) and drive alignment prior, during and post project completion. Responsible for effective reporting of brand performance as and when required, and liaising directly with the brand insights agency to provide internal support and ensure brand health meetings are scheduled regularly, and all month on month actions are followed up. Act as the brand custodian across the group including review and feedback on marketing assets, onboard and on ground branding and sponsorship assets to ensure brand consistency. Be seen as a brand evangelist across Etihad and take every chance to educate staff about the Etihad brand and how our product and experience are at the heart of our brand. Deputise for the Brand Lead as and when required.

Bachelors degree, with a minimum of 5 years’ experience in a brand and marketing capacity in a matrix and global organisation.

Demonstrated experience working in a brand capacity as a brand manager.

Background in aviation, travel, hospitality or FMCG roles preferred.

An un-rivalled attention to detail and project management ability.

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines.

From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America.

Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations.

In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more.

All this ties into Etihad’s ambitious Journey 2030 strategy.

The airline plans to double its fleet size and triple the number of customers over the next six years as it sets out to be the airline everyone wants to fly!

To learn more, visit etihad.com

Beware of fraudulent job offers from individuals or organizations claiming to represent the Etihad group.

We will never ask for personal information, bank details, or payment during the recruitment process.

Interviews are conducted face-to-face or via video/telephone before any formal offer.

If you are asked for money, please treat it as fraudulent.