Brand Manager - Luxury Furniture B2C

Job Mission

Key Responsibilitie

• **sExpansion Strategy Coordination**
• : Lead the orchestration of brand expansion efforts across the GCC and international markets.
• You will develop and manage the marketing roadmaps for new market entries, ensuring that every launch is timed and executed to maximize brand impact
• **.Furniture Industry Subject Matter Expertise**
• : Apply your deep understanding of the furniture sector to all marketing initiatives.
• You will ensure that product positioning, technical specifications, and seasonal collections are communicated with absolute accuracy and industry authority
• **.Local Market Execution and Strategy**
• : Own the brand's marketing presence within the Dubai and GCC markets.
• You will design and execute targeted campaigns that build brand equity and drive high-value traffic to our local flagship showrooms
• **.Global Coordination Hub**
• : Act as the primary point of coordination between the Dubai headquarters and international teams, including the Milan office.
• You will ensure that expansion strategies are consistent across all regions while allowing for necessary local adaptations
• **.Showroom and Retail Marketing Support**
• : Provide strategic marketing support for our retail operations.
• You will coordinate the rollout of in-store marketing assets, seasonal visual merchandising updates, and local showroom events to ensure a world-class customer journey
• **.Cross-Functional Collaboration**
• : Work seamlessly with the Creative, Digital, and Supply Chain teams to ensure that marketing strategies are supported by product availability and creative excellence.
• You will translate complex expansion plans into actionable tasks for specialized teams
• **.Performance and Market Analytics**
• : Track the success of expansion initiatives using industry-specific KPIs.
• You will provide regular reports on market share, brand awareness in new territories, and the effectiveness of retail-focused marketing spend
• .

Ideal Candidate Profi

• **leExperienc**
• e: You have 8 to 10 years of experience in brand management or marketing, with a significant portion of that time spent in a strategic or expansion-focused rol
• **e.Mandatory Industry Backgroun**
• d: You must come directly from th
• e furniture indust
• ry.
• A deep understanding of furniture retail, manufacturing cycles, and the global competitive landscape of premium interiors is a non-negotiable requiremen
• **t.Expansion Track Recor**
• d: You have proven experience coordinating brand launches or retail expansions across multiple geographies.
• You understand the logistical and marketing complexities of opening new showrooms in diverse market
• **s.Strategic Coordinato**
• r: You excel at project management and cross-functional leadership.
• You have the ability to manage multiple high-stakes workstreams and ensure that various teams are aligned with a single global visio
• **n.Local and International Insigh**
• t: You possess a strong understanding of the GCC luxury market and have experience working within a global marketing structur
• **e.Communicatio**
• n: You are a sophisticated communicator with the ability to influence stakeholders at all levels.
• Flawless written and spoken English is essentia
• **l.Key Attribute**
• s: You are a highly organized, detail-oriented professional with a passion for design and a commercial mindset.
• You are equally comfortable with high-level strategy and the granular details of retail executio
• n.