Brand Manager - Fixed Term

Role overview

Brand strategy and planning

• Support brand strategy and integrated plans; translate business and customer priorities into objectives and actionable recommendations.
• Connect brand activity across business units and bring competitor awareness, category insight and external thinking into decisions.
• Prepare clear strategic materials for stakeholders.

Architecture and naming

• Support brand architecture across products, services, propositions, partnerships and customer experiences.
• Lead or support naming projects from brief and criteria through alignment, evaluation and recommendation.
• Guide brand structure and application; support governance and protection with legal, risk and compliance partners.

Campaigns and stakeholder engagement

• Support campaign planning and delivery, including briefs, propositions, positioning and creative evaluation.
• Coordinate creative and media agencies, approvals, quality assurance and optimisation across paid, owned and earned media.
• Advise as a brand partner, build relationships across functions and markets, and manage multiple workstreams.

Experience

• Substantial brand management experience in two or more complex businesses.
• Hands-on experience in brand strategy, architecture, naming and integrated planning within complex organisations.
• Senior-level brand advisory and stakeholder influence experience.
• Extensive experience applying brand architecture across products, services, propositions, partnerships or portfolios.
• Strong experience leading naming projects through recommendation and implementation.
• Experience in a customer-champion brand or complex multi-brand organisation is desirable.
• Strong understanding of how brand strategy translates into effective campaigns.

Workplace

• Hybrid working in London, with at least two days per week in the office.

Compensation

• Salary range is £41,900–£52,300 depending on experience; payment cadence is not specified.