Brand Manager - Emiratization

Overview

Brand Strategy & Marketing

• Develop and execute strategic marketing and branding plans aligned with business objectives and growth priorities.
• Lead end-to-end execution of branding and marketing campaigns across multiple channels.
• Strengthen brand visibility and positioning within the UAE healthcare market.
• Drive initiatives focused on improving patient trust, awareness, and community engagement.
• Ensure all campaigns, messaging, and communication materials are culturally aligned and relevant to the UAE audience.
• Maintain consistency of brand identity across all touchpoints and service lines.

Campaigns, PR & Community Engagement

• Plan and execute healthcare awareness campaigns, launches, PR activities, and community engagement initiatives.
• Build and maintain relationships with local communities, government stakeholders, healthcare professionals, and external partners.
• Coordinate with PR, creative, media, digital, and communication agencies to ensure effective campaign execution.
• Develop and review press releases, PR briefs, marketing collateral, and communication materials.
• Support internal communication and employee engagement initiatives aligned with company values and culture.

Digital Marketing & Social Media

• Drive digital marketing and social media engagement strategies to strengthen online visibility and audience engagement.
• Support data-driven marketing initiatives including digital campaigns, online engagement tracking, and audience insights.
• Monitor social media trends, market developments, and competitor activities to identify opportunities for brand growth.

Market Insights & Performance Analysis

• Conduct market research and competitor analysis to identify gaps, patient behavior trends, and opportunities for differentiation.
• Track campaign effectiveness, marketing ROI, and engagement metrics.
• Prepare regular reports and performance insights for senior management.
• Recommend improvements and optimization strategies based on campaign performance and market feedback.

Stakeholder Coordination

• Collaborate with internal operational, clinical, corporate, and leadership teams to ensure aligned and patient-centric messaging.
• Coordinate with external agencies, vendors, and partners to ensure timely delivery and quality standards.
• Manage multiple campaigns and stakeholders simultaneously while ensuring timely execution.

Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 8 years of experience in branding, marketing, or communications roles.
• Prior experience within healthcare, hospitality, retail, or service-oriented industries is preferred.
• Strong understanding of brand management, digital marketing, PR, campaign management, and social media strategy.
• Experience managing integrated marketing campaigns across online and offline channels.
• Strong analytical and reporting capabilities with the ability to interpret marketing data and insights.
• Excellent communication, presentation, stakeholder management, and project coordination skills.
• Experience working with agencies, media partners, and cross-functional teams.
• Ability to manage multiple projects in a fast-paced environment.

• Public Relations & Corporate Communication

• Community Engagement
• Stakeholder Management

• Market Research & Competitor Analysis

• Project Management