Brand Manager

Position summary

Consumer insights and marketing

• Build consumer and shopper knowledge through in-home visits, shopper observations, and focus groups, providing ongoing data and insights for decisions.
• Use digital knowledge in communication development and media planning, staying current with trends and emerging platforms.
• Partner with media and communication agencies and eBusiness teams to grow brand presence and develop digital marketing content.
• Monitor brand performance and brand health, identify gaps and support needs, and recommend improvements.

Planning and execution

• Support PFME planning and tracking against budgets and recommend optimization or revisions to the Marketing Manager or Senior Brand Manager.
• Drive I/R deployment for multi-cluster and cluster-specific projects under I2L governance and develop launch plans with other teams.
• Own packaging development for cluster-dedicated SKUs, follow packaging guidelines, and coordinate the process within D2D.
• Collaborate on annual ICP plans aligned with brand and category strategy.
• Plan and execute promotions with relevant stakeholders; conduct market visits to assess competition, promotional execution, brand activations, opportunities, and trends.
• Participate in monthly regional and cluster reviews to share learnings and action plans.

Qualifications

• 4–5 years of marketing experience, with at least 4 years in Marketing; some experience may be in other functions.
• Experience in CDT/Sales at Nestlé or equivalent FMCG is ideal.
• Solid experience in digital marketing and a strong strategic mindset.
• Learning agility and project-management experience with cross-functional teams.
• Strong communication skills in English; Arabic is a plus.
• Strong analytical and conceptual ability.

Location

• The position snapshot lists Dubai as the location.