Marketing Manager B2B
Role Overview
We are looking for a B2B Marketing Manager based out of our Nespresso office reporting into the Marketing VP.
The incumbent will be responsible for Out of Home channel and must deliver and execute the marketing plan at national level and by market segment (yearly and long-term).
A day in the life of a B2B Marketing Manager:
Understand Out of home Market Insights (Coffee habits, trends, competition, market potential):
• Analyze internal data, customer research and market trends to guide Out of Home strategy.
• Identify market potential and priority segments for annual and long-term growth.
• Assess risks and opportunities through quarterly SWOT reviews and recommend action-plan adjustments.
Responsible for Out of Home (Hospitality, Restaurants, Office...) Marketing strategy and plans:
• Define segment-specific go-to-market strategies across products, pricing, promotions and services with Sales and Finance to grow penetration and profitability.
• Build awareness and acquisition through integrated campaigns, events, sponsorships, social media and new channels, including e-business; develop services, product launch plans and sales tools.
• Partner with CRM, Customer Service and Sales on customer lifecycle plans to strengthen relationships, reduce churn and increase AOS.
Full Job Posting
Benefits
- Comprehensive total rewards benefits package including Health and Dental benefits that start on day one ofemployment
- Company matched pension plan
- Four weeks of Vacation and six personal days (Personal Paid Holidays)
- Flexible and hybrid work arrangements
- Excellent training and development programs as well as opportunities to grow within the company
- Access to Educational Assistance & Tuition Reimbursement
- Bonus eligibility
- Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirmingprocedures
- Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless ofmedical conditions, gender or sexual orientation
- Adoption benefits to remove some of the financial barriers associated with adoption
- Free Nespresso Coffee Machines and $100 monthly coffee credit
- Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
- Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across variousNestle offices/sites)
- Compensation Range: 111, 000.00 $ – 145, 700.00 $ + bonus eligibility
- At Nestlé Canada, we are committed to transparency and fairness in our compensation and job posting practices.This position offers a competitive salary within the range specified above, aligned with our commitment toequitable pay practices.
- What you need to know
- We will be considering applicants as they apply, so please don’t delay in submitting your application.
- Nestlé Canada is an equal-opportunity employer. The principles of diversity, equity, inclusion, and accessibility arevital to how we operate. We strive to foster a respectful and supportive environment where individuals feel valuedand empowered to contribute and succeed.
- If you are invited to participate in the recruitment process and require an accommodation, please inform HumanResources. Nestlé will work with you to ensure full participation.
Qualifications
- Bachelor’s degree or master’s degree ideally in Business Administration/Commercial
About Nestlé
Nestlé is a Swiss multinational food and beverage company and the world's largest food company by revenue, producing a wide range of products including baby food, bottled water, cereals, chocolate, coffee, dairy products, and pet food.
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