Brand Manager

About This Role

Every employee at Al Rostamani Group plays a role in making a real difference to the business and our customers. We care for our employees by offering them meaningful and purposeful work and an opportunity to grow, learn, contribute and succeed. Today, the Al Rostamani Group has come a long way since its birth in 1957. Our group has grown steadfastly with the guiding principles of Commitment, Care & Vision, alongside a strong sense of active involvement in the community. We are a well-diversified group, with a key presence in industries such as General Trading, Automobiles and Heavy Equipment, Travel, Foreign Exchange, Financial Services, Property Management, Construction, Infrastructure Development and Information Technology Services. Our Group employs approximately 2000 people from 41 different nationalities, which contributes to our multicultural and multi-national environment.

Central Trading Company is the first company under the Al Rostamani Group. It is one of the most valuable players in the automotive aftermarket representing a portfolio of 25 world renowned brands such as Michelin, Castrol and Blue Star.

The Brand Manager is fully responsible for evaluating and onboarding new brands through comprehensive market studies and detailed business plans, including market sizing, competitive analysis, pricing, and go-to-market strategy. The role also owns the end-to-end execution and optimization of the full 7Ps of marketing (Product, Price, Place, Promotion, People, Process, Physical Evidence) for all managed brands, ensuring professional, consistent, and commercially effective market execution.

Job Purpose

To drive brand equity and category growth by developing and executing strategic marketing initiatives. This role is responsible for overseeing brand positioning, managing product categories, and ensuring market competitiveness through innovation and customer-focused strategies.

Job Responsibilities

Brand Strategy & Positioning:

• Develop and refine brand vision, messaging, and positioning
• Ensure consistency in brand communication across all channels
• Monitor brand performance metrics and adjust strategies accordingly

Category Management:

• Analyze market trends and consumer insights to identify category opportunities
• Develop product assortment, pricing, and promotion strategies
• Collaborate with procurement and sales teams for product lifecycle management

Marketing & Communication:

• Coordinate with creative, digital, and media teams to design campaigns
• Oversee content development ensuring alignment with brand guidelines
• Lead market research initiatives to stay ahead of competition

Stakeholder Collaboration:

• Work cross-functionally with sales, product development, and external agencies
• Present performance reports and insights to senior management
• Ensure timely and effective communication of strategy updates

Additional Responsibilities:

• Manage vendor relationships and agency partnerships
• Monitor budget expenditure and report on ROI for marketing initiatives
• Stay informed on industry trends and competitive landscape Job Requirements

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred

Experience

• 5+ years of experience in brand management or category management roles
• Proven track record in developing successful marketing strategies
• Experience working with cross-functional teams in a dynamic environment

Knowledge & Skills

• Product knowledge:- knowledgeable of aftermarket/ auto ancillary product
• Customer and Personal Service:- Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction
• Sales and Marketing:- Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Administration and Management:- Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modelling, leadership technique, production methods, and coordination of people and resources.
• Critical Thinking:- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
• Leadership Skills:- identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.
• Organizing, Planning, and Prioritizing Work:- Developing specific goals and plans to prioritize, organize, and accomplish team work.
• Problem Solving:- identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

At Al Rostamani Group, we seek talented people who work hard to achieve great things. We consider not only your skills and experience, but also your passion for the role, your desire to learn and how well you align with our core values of care, commitment and vision. If this position represents an opportunity you wish to pursue, we invite you to apply.