Brand Manager
Skills
About This Role
Overview
🚀 Hiring: Brand Manager \| Apparel Retail \| Dubai
We are looking for an experienced
Brand Manager
to lead brand strategy, retail execution, and market growth for a leading apparel retail client in Dubai.
This role is ideal for someone who brings a strong blend of
brand storytelling, commercial acumen, and retail operations expertise
within a fast-paced fashion environment.
🔹 Role Summary
The Brand Manager will be responsible for
shaping and elevating brand positioning
, driving performance across retail channels, and leading strategic initiatives to strengthen market presence and customer engagement.
🔹 Key Responsibilities
Brand Strategy & Positioning
- Define and drive
- brand positioning, value proposition, and messaging
- Lead
- innovative marketing campaigns & promotions
- to enhance visibility
- Ensure
- consistent brand identity
- across digital, retail, and in-store channels
Retail & Operations Management
- Oversee
- store operations, staffing, and customer experience standards
- Implement and optimize
- SOPs for operational efficiency
- Track and improve
- retail KPIs and overall store performance
Retail Execution & Performance
- Conduct
- store audits and market visits
- to identify opportunities
- Analyze
- brand performance metrics
- and present actionable insights
- Manage relationships with
- brands, wholesale partners, and stakeholders
Brand Building & Product Strategy
- Collaborate on
- product assortment and lifecycle management
- Leverage
- market trends and consumer insights
- to drive strategy
- Align product launches with
- brand vision and commercial goals
Marketing & Communication
- Develop and execute
- integrated marketing plans
- Oversee
- digital, media, PR, and campaign strategies
- Monitor performance and optimize campaigns to
- maximize ROI
- 🔹 Requirements
- 8–10 years of experience in
- Brand Management within apparel / retail
- Strong understanding of
- retail operations and brand building
- Proven experience in
- driving brand strategy and business performance
- Data-driven mindset with strong
- analytical and Excel skills
- Excellent
- stakeholder management and leadership abilities
- Bachelor’s degree in Marketing/Business (MBA preferred)
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