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Brand Manager

Farzana TradingDubai, UAE1 months agoMid-Seniorfulltime
Git
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About This Role

Experience: 5–8 years FMCG brand management

Job Purpose

Develop and grow Farmila brand, especially in dry products, while supporting frozen product brand positioning in UAE and MENA markets.

Key Responsibilities

  • Develop brand strategy and positioning for Farmila.
  • Launch and expand dry product categories.
  • Manage product portfolio including packaging, pricing, and promotions.
  • Conduct market research and competitor analysis.
  • Coordinate marketing campaigns, digital marketing, and trade promotions.
  • Work with sales teams to improve brand visibility in retail and wholesale.
  • Develop new product concepts and line extensions.
  • Manage branding materials, POS, and marketing budgets.

Requirements

  • Strong experience in FMCG brand development
  • Experience with dry food products
  • Knowledge of UAE retail and wholesale channels
  • Strategic marketing and product development skills

Job Type: Full-time

Work Location: In person

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