About This Role
Experience: 5–8 years FMCG brand management
Job Purpose
Develop and grow Farmila brand, especially in dry products, while supporting frozen product brand positioning in UAE and MENA markets.
Key Responsibilities
- Develop brand strategy and positioning for Farmila.
- Launch and expand dry product categories.
- Manage product portfolio including packaging, pricing, and promotions.
- Conduct market research and competitor analysis.
- Coordinate marketing campaigns, digital marketing, and trade promotions.
- Work with sales teams to improve brand visibility in retail and wholesale.
- Develop new product concepts and line extensions.
- Manage branding materials, POS, and marketing budgets.
Requirements
- Strong experience in FMCG brand development
- Experience with dry food products
- Knowledge of UAE retail and wholesale channels
- Strategic marketing and product development skills
Job Type: Full-time
Work Location: In person
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