Brand Manager

Role overview

Brand strategy and campaigns

• Translate global brand and consumer segment strategies into local plans across multiple countries.
• Manage the annual activation calendar, including campaigns, initiatives, and innovation launches.
• Develop localized marketing toolkits, assets, and guidelines that support consistent brand execution.
• Drive integrated campaigns across markets, meeting timing, budget, objectives, and brand standards.
• Partner with agencies and external organizations on consumer content, creative assets, and media activations.

Insights and performance

• Identify growth opportunities using consumer occasions, needs, behaviours, and target cohorts.
• Contribute to media planning, including channel choices, investment allocation, and audience targeting.
• Monitor brand health, media effectiveness, and commercial KPIs; review campaigns and apply learnings.
• Consolidate consumer, shopper, customer, and competitor insights; identify trends and recommend actions to global teams.

Market and customer collaboration

• Coordinate with local market teams and share best practices across the cluster.
• Work with Sales, Trade Marketing, Category, and Commercial teams on market execution.
• Develop sell-in materials, retailer presentations, category stories, and commercial activation plans.

What will make you successful

• Strong FMCG marketing experience and a solid understanding of brand building and consumer-focused marketing.
• Proven experience managing marketing projects from initial planning through successful execution.
• Experience creating clear creative briefs and adapting global campaigns for local markets.
• Hands-on experience planning and delivering social media and digital activation campaigns.
• Strong coordination skills and experience managing initiatives across markets, functions, and stakeholders.