Brand Manager (Consumer Electronics & AV ecosystems)
About This Role
About The Company The client is a fast-growing distribution and brand-building organization operating across consumer technology and AV ecosystems. The company specializes in private-label product development, OEM/ODM sourcing, and multi-channel distribution across retail, e-commerce, and export markets. Its portfolio includes consumer electronics, accessories, and professional AV solutions. With a strong presence in the UAE and expanding global footprint, the company is focused on scaling proprietary brands across GCC, Africa, and emerging markets.
Role Overview We are seeking a highly experienced and results-driven Brand Manager to lead and scale a private-label brand. This is a hands-on leadership role covering the full brand lifecycle—from OEM sourcing and product development to go-to-market execution and revenue growth across domestic and international markets.
Key Responsibilities Brand & Product Management
- Own end-to-end brand management across retail, wholesale, e-commerce, export, and corporate channels
- Define and execute brand strategy, positioning, and product roadmap aligned with revenue targets
- Manage full product lifecycle: ideation, development, launch, pricing, and phase-out
- Oversee packaging, branding, compliance, and certification
OEM / White-Label Manufacturing
- Identify and manage OEM/ODM suppliers (primarily China-based)
- Negotiate pricing, MOQs, timelines, and quality standards
- Execute private-label strategies ensuring consistency in quality and brand identity
- Coordinate product customization, SKU development, and approvals
- Manage import logistics, customs, and supply chain
Sales & Growth
- Drive revenue growth across UAE and international markets
- Build export pipelines (GCC, Africa, CIS, emerging markets)
- Manage P&L, pricing strategy, and margin optimization
- Identify new distribution channels and partnerships
Marketing & GTM
- Collaborate on product launches, campaigns, and digital presence
- Represent brand at exhibitions and industry events
- Develop sales materials and training assets
Analytics & Reporting
- Analyze market trends, competitors, and customer insights
- Track KPIs: revenue, margins, inventory, and market share
- Report on performance and growth opportunities
Requirements Requirements
- 5+ years in Brand Management + OEM/Private Label + Sales
- Experience in consumer electronics / AV / accessories
- Strong UAE + export market exposure
- Deep OEM/ODM sourcing experience (China preferred)
- Proven track record building private-label brands
- Strong commercial, negotiation, and P&L skills
- Familiarity with Amazon, Noon, and B2B distribution
- Bachelor's degree (Business/Marketing/Supply Chain)
- Fluent English (Arabic/Hindi/Mandarin is a plus)
- UAE work eligibility
Preferred Profile
- Entrepreneurial mindset
- Data-driven decision maker
- Experience in fast-paced distribution setups
- Strong multi-project management ability
- Willing to travel internationally
Benefits
- Monthly Salary: AED 15,000 - 20,000 per month
- Performance bonuses (quarterly/annual)
- UAE visa
- Medical insurance
- Annual leave as per UAE law
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