Brand Manager
Role Overview
THC Consulting FZE is hiring a Brand Manager on behalf of a client in healthcare, pharmaceuticals, and medical aesthetics.
The role leads brand development, market positioning, product awareness, and commercial growth.
The posting specifies on-site work in Dubai and a minimum of eight years of experience.
Key Skills for This Role
Full Job Posting
About the role
THC Consulting FZE is hiring a Brand Manager on behalf of a client in healthcare, pharmaceuticals, and medical aesthetics.
The role leads brand development, market positioning, product awareness, and commercial growth.
The posting specifies on-site work in Dubai and a minimum of eight years of experience.
Brand strategy and campaigns
- Develop and implement brand strategies aligned with business objectives, target audiences, and market opportunities.
- Plan, execute, and evaluate integrated campaigns across digital, traditional, and professional channels.
- Support product positioning, launches, lifecycle management, and marketing plans for assigned brands or portfolios.
- Analyze market trends, customer needs, competitor activity, and industry developments to identify growth opportunities.
Engagement and communications
- Collaborate on initiatives engaging healthcare professionals, medical practitioners, clinics, and other relevant stakeholders.
- Oversee brand communications, product presentations, promotional content, and marketing collateral for consistency and accuracy.
- Coordinate with sales, medical, regulatory, digital marketing, and other internal teams to execute brand initiatives.
Performance, compliance, and partners
- Manage marketing budgets, monitor campaign effectiveness and KPIs, and recommend improvements based on performance data.
- Ensure marketing strategies and communications adhere to applicable healthcare, pharmaceutical, advertising, and ethical standards.
- Coordinate external agencies, vendors, and partners to deliver initiatives aligned with brand guidelines and business priorities.
Requirements
- Bachelor's degree in Marketing, Business Administration, Pharmacy, Life Sciences, or a related field.
- At least eight years of relevant brand management experience.
- Mandatory experience in medical aesthetics, healthcare, pharmaceuticals, or life sciences.
- Experience developing brand strategies, managing product portfolios, and executing integrated campaigns.
- Strong understanding of product positioning, market analysis, competitive intelligence, and brand development.
- English proficiency with strong written and verbal communication skills.
- Ability to manage budgets, evaluate campaign performance, and drive measurable business results.
- Strong analytical, strategic planning, project management, and stakeholder management skills.
- Ability to collaborate across teams and manage multiple priorities in a dynamic environment.
- Experience engaging healthcare professionals, medical practitioners, clinics, or similar stakeholders is an advantage.
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