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Brand Manager

Apparel GroupAbu Dhabi, UAE5 days agoMid-Senior
Mid-Seniorfulltime

Skills

Brand StrategyMarketing CampaignsMarket ResearchConsumer InsightsGCC MarketBrand Positioning
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About This Role

POSITION OBJECTIVE

  • The position is responsible for overall brand development and implementation for maximized sales and profit.
  • Strategize for brand penetration and positioning within the region to create brand image in the market.

Key Responsibilities

Brand Growth and Profitability

  • Maximize sales and profitability of brand stores in line with Company targets.
  • Develop the brand launch strategy in consultation with the Brand General Manager.
  • Control costs within budgetary guidelines for the brand stores.
  • Maximize productivity in stores through effective deployment of resources at brand stores to ensure complete sell through as per brand product, style and assortment plans.
  • Review feedback from territories on Brand acceptance and customer expectations.
  • Ensure adherence to financial plan in all key areas
  • sales, markdowns, margin and average inventory.
  • Create the brand positioning in consultation with the Marketing team and Brand Principal / Brand General Manager.
  • Involve in recruitment and training of team members. Brand Merchandise Planning and Product Selection
  • Study merchandise requirements for assigned brand by setting sourcing triggers based on actual sales, sales forecasts, company order parameters, inventory checks, forth coming events, replenishment needs.
  • Design the merchandise plan (pricing, promotion, assortment etc.) with the team for timely availability of stocks at the stores.
  • Determine buying requirements and formulate buying plan and budget.
  • Conduct product selection in coordination with the buying requirements and the product research received.
  • Ensure effective in-season management across territories (stock balancing, markdown management, stock analysis, stock vs. sales performance). Brand Image
  • Create brand awareness “Club Apparel”.
  • Coordinate with Retail Operations to collate the feedback on retail and brand operations.
  • Develop Strategy for Visual Merchandising at Stores and ensure implementation of the same. Market and Competition Research
  • Acquire market intelligence through various sources and analyze trends that may impact business.
  • Research the brand acceptance within the region or any new territory and identify any inputs on brand customizations required.
  • Map competition prices / products and provide qualitative inputs to business.
  • Research and look at new sites for brand outlets and discuss the same with the Operations Manager and General Manager.
  • Research on the latest trends in products, brands, styles, designs, fits etc. Projects & Administration
  • Evaluate the selected site on parameters like trade area, customer base, additional merchandising considerations and seek internal approvals.
  • Co-ordinate for new store openings and re-fits with the operations and projects team.
  • Ensure brand outlet locations are in line with the brand strategy and positioning.
  • Ensure adherence to the store opening plan.

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