Brand Manager

About This Role

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Jeddah. location in the Established Pharmaceuticals division.

Divisional Information

Established Pharmaceuticals

We are committed to bringing the benefits of our trusted medicines to more people in the world’s fastest-growing countries. Our broad portfolio of high-quality and differentiated branded generic medicines reaches across multiple therapeutic areas including gastroenterology, women's health, cardiometabolic, pain management/central nervous system, and respiratory.

Primary Job Function:

The Local Biosimilars Brand Manager – KSA is responsible for leading the commercial strategy, launch readiness, and in-market execution of the biosimilars portfolio in Saudi Arabia.

The role ensures successful and competitive biosimilar launches by driving strong cross-functional alignment across Sales, Medical, Market Access, Regulatory, Supply, and Finance. The Brand Manager translates global and regional strategy into impactful local plans tailored to the Saudi healthcare ecosystem, ensuring sustainable growth, market penetration, and improved patient access.

This position acts as the local commercial integrator and launch leader, ensuring execution excellence and strong stakeholder engagement across the Kingdom.

Key Responsibilities:

Local Strategy & Brand Planning

• Lead the development of annual brand plans aligned with regional/global strategy and tailored to KSA market dynamics.
• Define clear brand positioning, value proposition, and competitive strategy specific to Saudi Arabia.
• Analyze local oncology and immunology landscape, competitive dynamics, tender environment, and access barriers.
• Develop clear KPIs, launch milestones, and performance dashboards for the KSA market.
• Translate strategy into actionable tactical plans across promotional, educational, and stakeholder engagement activities

Launch Readiness & Execution Excellence

• Act as the local launch lead for biosimilars, ensuring end-to-end readiness (commercial, medical, supply, access).
• Drive cross-functional launch governance and ensure milestone tracking.
• Lead pre-launch market preparation initiatives, including HCP education and stakeholder mapping.
• Ensure timely execution of promotional materials in compliance with SFDA regulations.
• Monitor field feedback and adjust tactical plans to maximize uptake and competitive positioning.
• Ensure strong field presence and engagement to support launch excellence.

Cross-Functional Leadership

• Lead and motivate cross-functional teams without direct authority to deliver aligned execution.
• Build strong working relationships with Sales, Medical, Access, Regulatory, and Supply functions.
• Drive collaboration with the regional biosimilars team to ensure alignment and best-practice sharing.
• Act as key marketing contact for KSA affiliate and ensure effective upward communication.
• Support Medical and Market Access in building compelling biosimilar value narratives

Market Insights & Performance Management

• Conduct local market research and gather actionable insights from field teams and customers.
• Monitor market share evolution, tender results, competitive moves, and adoption barriers.
• Track performance vs. forecast and proactively identify risk mitigation actions.
• Leverage data to refine targeting, segmentation, and promotional effectiveness.
• Provide structured and timely reporting to local and regional stakeholders.

Minimum Education:

• Bachelor’s Degree in Business Administration, Pharmacy, Life Sciences or related field.
• MBA or postgraduate qualification preferred.

Minimum Experience/Training Required:

• 3–5 years of pharmaceutical marketing experience.
• Proven experience in biologics and/or biosimilars required.
• Experience in oncology and/or immunology is required.
• Prior experience in product launch management.
• Experience working in the Saudi pharmaceutical market required.
• Strong understanding of KSA tender environment and institutional landscape.
• Demonstrated ability to manage multiple brands or complex portfolios.
• Experience in local market research and insight generation.
• Proven track record in launching products successfully.
• Experience managing biologics/biosimilars.
• Strong exposure to oncology and/or immunology therapeutic areas.
• 3–5 years in brand management or similar commercial roles.
• Demonstrated ability to execute local marketing plans and deliver targets.

Competencies/skills:

• Ability to lead and motivate cross-functional teams.
• Strong competitive mindset with drive to win and outperform.
• Agile and adaptable in a dynamic, evolving biosimilar market.
• Deep belief in biosimilars and their role in improving patient access.
• Strong local market insight and customer relationship management capabilities.
• Tactical execution excellence with strong field engagement.
• Ability to translate strategy into practical, actionable plans.
• Strong stakeholder management across local, regional, and global levels.
• Executive presence and strong communication skills.
• High learning agility and comfort in ambiguity.
• Strong analytical and forecasting capability.
• Entrepreneurial mindset with ownership mentality.
• Fluent in English; Arabic preferred.

Apply Now

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

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