Brand Manager

About This Role

Driven by a passion for creating unique home-grown food concepts, The Independent Food Company is a UAE-based hospitality group behind the region's most beloved brands - SALT, Parker's, Somewhere, Public, Kumo, and Shalwa. Each concept is a testament to our commitment to innovative experiences,

Job Purpose:

Lead and develop the brand strategy for food products to enhance brand awareness, increase market share, and achieve sales targets.

Key Responsibilities:

• Develop and implement brand strategies in line with company objectives.

• Monitor and analyze market trends and consumer behavior in the food sector.

• Manage marketing and advertising campaigns in collaboration with marketing and sales teams.

• Support new product development and provide recommendations based on market research.

• Track brand performance in terms of sales and market share.

• Manage marketing budgets and ensure optimal use of resources.

• Collaborate with production and quality teams to ensure products meet customer expectations.

• Build strong relationships with agents, partners, and suppliers to ensure effective product promotion. Required Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.

• Minimum 3–5 years of brand management experience, preferably in the food sector.

• Strong strategic planning and marketing analysis skills.

• Excellent leadership and organizational abilities, capable of managing cross-functional teams.

• Knowledge of market trends and consumer needs in the food industry.

• Ability to work under pressure and achieve objectives in a dynamic environment.

Personal Skills:

• Creative thinking and innovation skills.
• Excellent communication and presentation abilities.
• Analytical skills and data-driven decision-making.
• Passion for the food sector and deep understanding of consumer trends.