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Brand Leads

Lenskart
Gurugram, IND
Mid
Onsite
Discovered 2 weeks ago

Full Job Posting

  • Define brand architecture, identity, and world; translate them into impactful GTM strategies.
  • Lead the brand P&L with a 5X topline growth ambition in 2 years.
  • Partner with digital and offline channels to deliver seamless brand experiences across platforms; go deeper into regional nuances while preserving brand imagery.
  • Dive into consumer needs, cultural trends, and market whitespace to shape winning propositions.
  • Work closely with merchandising on product innovation, aligning design, science, and consumer demand.
  • Leverage digital media, influencer marketing, and partnerships to scale awareness, aspiration, and conversion.
  • B-school graduate with ~8 years’ experience in D2C/ high-growth brands.
  • High on accountability and number ownership
  • Equally comfortable with data, analysis, and creativity - connecting insights to brand storytelling
  • Problem solver who can balance left-brain logic with right-brain empathy, driven to create impactful growth
  • Has scaled brands in the past - tying strategy with high accountability of execution, managing stakeholders, and working closely with marketing & design teams to deliver results

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