Brand Executive (Consumer).

Key Responsibilities

• Ideate, develop the brand positioning and messaging
• Collaborate with agencies to bring the brand identity, packaging and overall brand positioning to life
• Provide direction on packaging design, label compliance, and visual storytelling
• Develop and implement ATL (Above The Line) and BTL (Below The Line) marketing campaigns
• Plan and execute digital marketing campaigns (social media, email, SEO/SEM, influencer marketing)
• Coordinate with creative, digital, media buying, and event agencies
• Negotiate costs and timelines with vendors to ensure timely execution
• Monitor and optimize campaign performance against KPIs
• Create POSMs for online and offline channels
• Provide input on the content creation for social media, blogs, and e-commerce platforms
• Ensure all campaigns follow legal and regulatory standards
• Coordinate with sales teams to ensure marketing activities align with sales targets
• Manage marketing budgets and ensure cost-effective execution
• Experience, qualifications and skills:
• 2 – 3 years of experience in marketing, preferably in FMCG or digital marketing agency
• Exposure to digital marketing, brand promotions, or trade activations
• Proficiency in marketing tools & analytics platforms (Google Analytics, Meta Business Suite, etc.)
• Strong communication and interpersonal skills
• Creativity with a good sense of design and branding
• Masters in Marketing from a reputed Institute
• Proficiency in English and Arabic