Associate Product Development Manager, NPI Strategy

Paragon 28 (Zimmer Biomet), an orthopedic medical device company focused on the food and ankle, is hiring an Associate Product Manager, Upstream Marketing to join our team in Englewood, Colorado. The Associate Product Manager, Upstream Marketing works to support high-value growth opportunities for assigned foot and ankle portfolios and performs the upstream marketing work required to translate unmet clinical needs into differentiated product solutions. The role assists with market assessment, voice of customer, portfolio strategy, product definition, business cases, and marketing inputs throughout new product development from opportunity identification through commercial readiness with direction from senior product management staff.

This is an individual contributor role and a core member of cross-functional product development teams. The position works closely with Engineering, Clinical, Regulatory, Quality, Medical Education, Finance, Operations, Sales, and Downstream Marketing. At commercial readiness, the role transfers the strategy and source insights to Downstream Marketing, which owns routine campaign execution, sales collateral, field promotion, trade shows, and ongoing sales support.

This position requires onsite presence at our Englewood Colorado location.

Market & Portfolio Strategy

Analyze Markets: Quantify volumes, growth, pricing, and global trends to segment the market.

Build Expertise: Master clinical workflows, target users, buying processes, and emerging technologies.

Prioritize Growth: Identify unmet needs and recommend pathways (internal R&D, M&A, partnerships).

Voice of Customer (VoC) & Product Definition

Conduct Research: Lead primary/secondary research (labs, surveys, interviews) to gather unbiased insights.

Translate Insights: Partner cross-functionally to convert customer needs into clear engineering design inputs.

Validate Concepts: Evaluate prototypes and participate in cadaveric labs to ensure product-market fit.

Business Case & Core Team Leadership

Model Financials: Build and maintain business cases, tracking revenue, COGS, margins, and investment risks.

Own Deliverables: Serve as the Upstream Marketing lead on core teams for phase-gate and design reviews.

Define Value: Outline target profiles, clinical value propositions, and market-access strategies early on.

Commercial Readiness & Strategic Handoff

Launch Planning: Define positioning, pricing, and demand forecasts for upcoming launches.

Downstream Handoff: Provide comprehensive strategic dossiers to Downstream Marketing teams.

Feedback Loop: Capture early post-launch insights to fuel future upstream planning.

Cross-Functional Leadership & Compliance

Influence Stakeholders: Build relationships with key surgeons and cross-functional executive teams.

Maintain Compliance: Execute all duties in alignment with QMS, regulatory laws, and compliance policies.

Required

Bachelor's degree in engineering, business, marketing, life sciences, or a related field with 0-3 years of professional experience

Proficiency in MS Office

Effective communication and presentation skills with ability to convey information and respond to questions from groups of peers

Ability to obtain and maintain hospital credentialing and a valid driver's license with a driving record acceptable under company policy.

Preferred

Prior experience in medical-device product management, upstream marketing, product development, or orthopedics helpful but not required.

Approximately 20% overnight travel, including customer visits, clinical observations, surgeon meetings, advisory boards, conferences, research activities, and product-development events.

EOE