Associate Manager, Category Management - Baskin-Robbins

Supports the category management for Baskin-Robbins U.S. core and existing product lines for Cakes and Take Home.

This roles supports the execution of product launches, maintenance of category programs and tactics to drive sales and profit for an iconic brand.

The Associate Category Management Manager collaborates with the Manager of Category Management and Director of Category Management and Culinary Innovation to define product marketing objectives and strategies for the upcoming year and beyond.

Participates in the execution of product launches and category programs for Cakes and Take Home categories

• Supports the successful execution of product launches and category programs through readiness materials, planograms, testing, communications and collaboration.
• Partners with digital and IT teams to support the category on digital channels and technology (POS).
• Draft category menu and pricing strategies and culinary and creative briefs based on ongoing performance, competition, macroeconomic trends, and consumer insights.
• Ensure the product positioning and story comes to life across all marketing assets and readiness materials.

Partners with the Category Management Manager and Director to define product marketing objectives and strategies

• Work with Director to define and refine product and category strategies to meet brand business objectives.
• Support product focused programs to drive sales and traffic grounded in a compelling business case, including sales and profit forecasts and franchisee profitability evaluation.
• Assist with the development of the brand product calendar and ad-hoc projects, presentations and reports to support the Director of Category Management and Baskin-Robbins Marketing team.

Collaborates with teams to support the business

• Become an expert of the categories in order to overcome challenges, define and execute opportunities for growth.
• Energize our team, agencies and system around marketing programs.
• Develop and maintain relationships with key stakeholders such as Culinary Innovation, Brand Experience, Integrated Marketing Communications, Restaurant Excellence, Supply Chain, POS, Franchisees and others to develop and launch products.
• Collaborates with and provides constructive feedback to agency partners, co-brand partners and vendors to improve how product is executed for consumers.

• 4 Year Degree in Marketing, Business Management or Related field
• 2+ Years working in marketing, brand strategy, category management or related expertise
• Ability to thrive in a fast-paced environment, multi-task, prioritize and be detail oriented.
• Experience with new product development preferred.
• Business acumen, including understanding of market trends, consumers, competitors and P&L fluency.
• Ability to think strategically and creatively.
• Ability to collect and synthesize information, making it relevant, understandable, and actionable for key stakeholders.
• Excellent communication and presentation skills, especially the ability to explain difficult concepts in applicable business terms. Strong ability to summarize strategies into (PowerPoint) presentations in clear and understandable message.
• Self-starter personality who can operate with some supervision.
• Ideal candidate has an inquisitive nature, a passion for learning and solving problems and a growth mindset.
• Passion for ice cream and cake!

Salary: $79,953 - $133,256 per year The salary range above represents the low and high end of the salary range for this position.

Actual placement within this range will vary based on various factors including but not limited to experience, education, training, and location.