Associate Director, Sales

Deliver revenue, volume, market share targets across assigned regions.

Develop and execute regional business plans aligned with national growth objectives.

Monitor and drive leading indicators including pipeline, conversion, utilization, market penetration, and customer retention.

Ensure timely and accurate forecasting of sales performance.

Drive disciplined territory management and resource allocation.

Lead quarterly business reviews and regional operating reviews.

Lead, coach, and develop Sales Managers and frontline sales leaders.

Build a high-performance culture focused on accountability, execution excellence, and customer centricity.

Conduct regular field visits and coaching sessions to improve sales effectiveness.

Create succession plans and talent development strategies for future leadership positions.

Drive employee engagement and retention across regions.

35+ sales professionals (depending on business size)

Multiple direct-report Sales Managers

Build executive-level relationships with key customers, KOLs, and strategic accounts.

Identify new market opportunities and expansion initiatives.

Partner with Marketing and Clinical teams to accelerate customer adoption.

Lead strategic negotiations with large customers and buying groups.

Provide customer and competitive insights to senior leadership.

Marketing

Finance

Supply Chain

Human Resources

Training & Education

Drive CRM adoption and sales process compliance.

Ensure adherence to company policies and ethical standards.

Monitor regional budgets and investments.

Improve sales productivity through effective use of data and analytics.

Think strategically and act operationally

Lead through influence and collaboration

Develop future leaders

Foster a culture of accountability

Champion customer-centric decision making

Drive execution with speed and discipline

Good understanding of the medical device/Dental/Healthcare industry and business knowledge

Strong communication skills to consistently address key accounts’ concerns while offering clear, concise, and understandable responses to their prompts

Should be able to build strong working relationships across functions and teams

Analytical Skills to process raw consumer information and data and translate it into actionable insights such as new sales opportunities and strategies

Ability to do basic financial analysis to be able to identify profitable sales opportunities and the development of financially viable long-term key account plans

Willingness to travel extensively across the region

10 Years of sales experience with strong understanding of Institutional selling in Med Devices or similar Industry, with 5+ years of experience as Regional Manager/Associate Director including sales team management

Educational Qualification: MBA from a Tier I institute is a must