Associate Director - Relationship (Sales)

Role overview

Sales leadership and team management

• Lead, coach, and develop sales associates to achieve individual and team objectives; set expectations, monitor KPIs, and provide feedback and development.
• Build a high-performance, client-centric culture; support recruitment, onboarding, and ongoing talent development.
• Drive accountability through pipeline reviews, performance discussions, and sales planning; collaborate with senior leaders on initiatives and process improvements.

Client relationships and growth

• Oversee team portfolio performance and personally manage strategic, high-value client relationships.
• Drive campaigns to increase Elite client conversion, wallet share, and trading activity; oversee structured client reactivation initiatives.
• Support resolution of complex client issues and strengthen long-term relationships.

Markets and client guidance

• Maintain advanced understanding of FX, CFDs, and financial markets and coach team members on market developments, economic events, and regulatory changes.
• Guide complex client opportunities and provide value-added market insights.
• Promote responsible trading and ensure clients understand risks associated with leveraged products.

Performance and compliance

• Deliver team and individual revenue, NCV, acquisition, retention, and Elite upgrade targets; monitor KPIs and identify improvements in productivity and commercial outcomes.
• Prepare forecasts, pipeline reports, and management updates; ensure accurate CRM usage and portfolio management and use data-driven analysis for continuous improvement.
• Ensure compliance with applicable UAE and SCA regulations, industry standards, and internal policies; promote risk awareness and ethical sales.
• Oversee team adherence to KYC and AML requirements and manage or escalate compliance risks with Compliance and Risk teams.

Qualifications and experience

• Bachelor's degree in Finance, Economics, Business Administration, or a related discipline.
• 7+ years of sales, relationship management, or business development experience in FX, CFDs, or online trading.
• Demonstrated success managing high-net-worth client portfolios, growing revenue, and achieving sales targets.
• Previous experience leading, coaching, or mentoring a high-performing sales team.
• Experience implementing client upgrade, cross-selling, and reactivation strategies in regulated financial services.

Skills and competencies

• Leadership, people management, coaching, communication, negotiation, and stakeholder-management skills.
• Advanced knowledge of financial markets, FX, CFDs, and related products, with strong commercial acumen.
• Ability to interpret sales performance, market trends, and client data and execute revenue-growth strategies.
• Strong relationships with senior and high-net-worth clients; proficiency in CRM systems, trading platforms, and financial software.