Associate Director, Growth Analytics

External facing responsibilities:

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.

• Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.

• Participate in the measurement plan development and execution.

• Ensure timely follow through on all scheduled and ad hoc deliverables.

• Generate and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.

• Recommend and implement research that will aid in the consumer insight gathering and strategic process.

• Identify opportunities to continuously improve processes.

• Lead, mentor and train analysts and managers.

• Present reports, POVs and other materials to clients on a regular basis over the phone and in person.

• Contribute to the consumer segmentation and audience identification/exploration processes.

• Design tests to measure the incremental impact of media on business outcomes.

• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.

Internal facing responsibilities:

• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.

• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.

• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

• Keep in front of industry trends and developments by conducting research and engaging in training.