Associate, Digital Advertising
Role Overview
The Rainforest Alliance is looking for a dynamic and collaborative Associate, Digital Advertising to join our Marketing & Communications team. You will help grow our mission by raising global awareness of the Rainforest Alliance and promoting purposeful audience engagement by implementing our paid media strategy on our global Meta, TikTok and Google channels. The Associate, Digital Advertising reports to our Consumer Engagement Manager. WHAT YOU WILL DO:
Develop and execute an online ads strategy to build brand awareness and engaged audiences
Contribute to broader digital marketing and audience strategy in collaboration with the wider team
Manage end-to-end ad publishing across all global channels
Monitor campaign performance live and lead daily optimization
Design and run A/B tests on creatives and messaging
Draft ad copy, call-to-actions, and captions for wider team approval
Review ad creative and recommend revisions informed by performance data, platform best practices and latest trends
Translate performance data into relevant creative and audience insights for internal and external creative teams
Deliver regular high-level reporting on our paid media performance, audiences, and important insights
Coordinate the translation process to adapt ad content for global markets
Partner with the data analytics specialist on data infrastructure setup and maintenance
Refine lead generation ad strategy based on email marketing data insights
Use AI tools to enhance the efficiency of content publishing and optimization
Stay ahead of platform trends, algorithm changes, and industry developments — and share relevant insights with the wider team
Key Skills for This Role
Full Job Posting
POSITION SUMMARY
The Rainforest Alliance is looking for a dynamic and collaborative Associate, Digital Advertising to join our Marketing & Communications team. You will help grow our mission by raising global awareness of the Rainforest Alliance and promoting purposeful audience engagement by implementing our paid media strategy on our global Meta, TikTok and Google channels. The Associate, Digital Advertising reports to our Consumer Engagement Manager. WHAT YOU WILL DO:
Develop and execute an online ads strategy to build brand awareness and engaged audiences
Contribute to broader digital marketing and audience strategy in collaboration with the wider team
Manage end-to-end ad publishing across all global channels
Monitor campaign performance live and lead daily optimization
Design and run A/B tests on creatives and messaging
Draft ad copy, call-to-actions, and captions for wider team approval
Review ad creative and recommend revisions informed by performance data, platform best practices and latest trends
Translate performance data into relevant creative and audience insights for internal and external creative teams
Deliver regular high-level reporting on our paid media performance, audiences, and important insights
Coordinate the translation process to adapt ad content for global markets
Partner with the data analytics specialist on data infrastructure setup and maintenance
Refine lead generation ad strategy based on email marketing data insights
Use AI tools to enhance the efficiency of content publishing and optimization
Stay ahead of platform trends, algorithm changes, and industry developments — and share relevant insights with the wider team
WHAT YOU BRING
5+ years of hands-on experience managing paid media campaigns across digital platforms
Excellent written, editing and verbal proficiency in English is necessary
Demonstrated experience in lead generation
Experience with audience building and retention
Familiar with digital marketing and social media trends
Experience coordinating with third parties
BENEFITS OF WORKING AT THE RAINFOREST ALLIANCE
- Be a part of a global organization with an impactful mission and a collaborative, respectful, and accountable culture.
- Enjoy opportunities for professional growth and career development.
- Benefit from remote working flexibility and flexible hybrid working environment.
- A favourable time‑off policy.
- Prioritize your wellbeing. We have numerous ways to promote work-life balance.
- Apply now and let's grow together. We look forward to hearing from you and exploring how your skills can help us advance our mission.
- If you have any questions about the job vacancy, please contact the HR department: [email protected] The Rainforest Alliance encourages diversity and inclusion across the global organization. With this commitment to diversity, we are proud to be an equal opportunity employer and do not discriminate on the basis of gender, race, color, ethnicity, religion, sexual orientation, gender identity, ages, disability and any other protected group.
About Rainforest Alliance
International nonprofit certifying sustainable agriculture and forestry while protecting forests and improving farmers’ and forest communities’ livelihoods.
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